Introducing from Canada Goose, this season’s newest collection,THE ICONS, an elevated take on the styles that have defined the brand. THE ICONS collection’s roots stem from the brand’s heritage and design expertise, and will concentrate on pieces that are deeply ingrained in Canada Goose’s legacy, shown in an entirely new way. Timeless, tried and true pieces like the Snow Mantra Parka, Chilliwack Bomber, and Freestyle Vest have cemented Canada Goose as the iconic name that it is today – hence their reign as THE ICONS.
Often referred to as the warmest coat in Earth, the Snow Mantra Parka is one of the oldest pieces in the Canada Goose archives and is a staple for those looking for the best in performance and function. Within its DNA is the formula for nearly every piece Canada Goose designs, so much so that ‘The Snow Mantra Effect’ was dubbed in its name for its influence as a guiding force for the brand. Both its partners in THE ICONS collection, the Chilliwack Bomber and Freestyle Vest, have secured their roles as leading designs from Canada Goose’s catalogue. The former was designed as a nod to post-war bush pilots, while the latter was created to offer maximum warmth and comfort in transitional seasons. All three iconic pieces meet the rugged demands of arctic conditions while providing inspiration as the brand continues to evolve in new and exciting ways.
This season, these legendary styles will come to life through the distinct X-RAY capsule. The first of THE ICONS’ capsules, X-RAY is a reveal of these technical heritage pieces. Constructed with a transparent fabric in the Silverbirch colourway, X-RAY exposes the functional, technical, and artful way Canada Goose designs and manufactures, emboldened in the X-RAY Snow Mantra Parka ($2,295 CAD), X-RAY Chilliwack Bomber ($1,395 CAD), and X-RAY Vest ($1,195 CAD). The X-RAY capsule puts on full display Canada Goose’s innovative craftsmanship and penchant for exquisite design. Each piece features the codes used in the cutting and production of each pattern piece, revealing a deeper look into the meticulous construction of a Canada Goose product – from inception to creation. The lightweight and durable fabric remains transparent to unveil the inner-workings, intent, and performance of these styles.
Canada Goose has partnered with luxury online retailer Mytheresa for it to be the first to exclusively launch X-RAY, available globally starting November 25th. The collection will be available starting November 27th at Canada Goose retail stores, online at canadagoose.com and at select wholesale partners starting December 1st.