Canada Goose has once again proven its commitment to female empowerment and individuality with the launch of its stunning Fall/Winter 23 campaign, beautifully photographed by the iconic Annie Leibovitz.
The campaign, titled Live in the Open, takes us on a journey to the rugged landscapes of New Mexico.
In this powerful campaign, Canada Goose celebrates three remarkable women from different walks of life, all connected by their unwavering pursuit of purpose and their shared passion for something greater. The cast includes the multi-talented Sheila Atim, a renowned actor, musician, writer, and composer; Sophie Darlington, a BAFTA and multi-award-winning wildlife filmmaker and cinematographer; and Kimberly Newell, an Olympic ice hockey goalie, who represents China at the national level.
The campaign brilliantly captures these inspiring women in their element against the breathtaking backdrop of New Mexico’s red hills, a landscape that once fueled Georgia O’Keeffe’s artistic inspiration. Annie Leibovitz’s signature portraiture style, known for its play on lighting and dramatic mood, perfectly emphasizes the individuality and connection of these extraordinary women with the natural world.
“I loved these women – and their compelling stories,” said Annie Leibovitz. “Bringing them together in such an incredible, natural environment was very inspiring.”
Sheila Atim, who boasts an impressive list of awards and credits, shares her perspective on the campaign’s theme of connecting with nature and its power. “Knowing some of the pressure and the force that the Earth is capable of, it gives me a deep respect for forces larger than myself,” said Atim. “You never know what you represent to someone else.”
Sophie Darlington, who has dedicated her career to wildlife filmmaking and increasing diversity in the field, highlights the importance of representation: “Representation really matters,” she says, reflecting on her journey as a pioneering camerawoman.
Kimberly Newell’s story is equally inspiring. From Wall Street to professional ice hockey and the Olympics, she now dedicates herself to empowering female athletes through Empower Hockey.
Introducing the Fall/Winter 23 Collection: A Fusion of Style and Function
Echoing the raw landscapes and colour palette of New Mexico, the Fall/Winter 23 collection from Canada Goose is a testament to the brand’s commitment to both style and functionality. This season, the collection features a range of earthy tones, including Desert Sand, Limestone, and Sagebrush, in addition to classic black, navy, and grey colorways.
Here are five standout pieces from the Fall/Winter 23 Women’s Collection:
This minimalistic jacket, available in Desert Sand and Black, offers maximum attention to detail. Crafted in Pima, an ultra-luxe water-repellent fabric, it boasts a matte, dry finish. The subtle elliptical hem, fixed down-filled collar, and interior drawcord for a customizable silhouette make it a versatile addition to your wardrobe. Price: $1750
The Marlow Jacket, crafted in water-repellent Ventera fabric, combines a flattering high-hip length with contoured quilting for an effortless silhouette. It comes in a variety of neutral colours, including Atlantic Navy, Black, Moonstone Grey, North Star White, Sagebrush, Sephia, and Black. Price: $1,350
The Rhoda Hooded Vest is the perfect layering piece for the colder months. This is a great addition to your fall winter wardrobe whether as a transitional piece or to wear in the winter. Available in Atlantic Navy, Limestone, and Black, it adds style and warmth to your fall and winter outfits. Price:$1,050
The Marlow Parka, crafted in luxurious Ventera fabric, offers full-length coverage, an embellished wrap hood, and a removable belt. It comes in five versatile colours: Atlantic Navy, Black, Moonstone Grey, North Star White, and Sagebrush. Price:$1,550
The Garnet Long Vest offers a minimalistic silhouette with maximum attention to detail. Crafted in Pima with a matte, dry finish, it features a subtle elliptical hem and a fixed down-filled collar. It’s available in Moonstone Grey and Desert Sand. Price:$1,095
The Fall/Winter 23 collection also includes luxurious knitwear pieces like the Copal Cashmere Crewneck and the Copal Cashmere Turtleneck, both made with 100% Cashmere Yarn. Additionally, you can find accessories like the Alpaca Scarf, Cashmere Toque, Cashmere Balaclava, and Cashmere Gloves.
The full collection launched on September 14, 2023, in select stores worldwide, online at canadagoose.com, and through select wholesale partners globally. With these exceptional pieces, you can effortlessly embody elegance and style without compromising on warmth during the upcoming fall and winter seasons.