Discover David Yurman’s Spring 2021 campaign, as the brand celebrates the city, its creativity and enduring beauty.

Whether you’ve visited once or lived there all your life, New York is known as the city of dreams and endless possibilities, no matter where you are in the world. This season, David Yurman looks to celebrate the company’s hometown. This is because New York City is the creative muse and inspiration behind the brand’s timeless collections. 

David Yurman recently launched their latest initiative for Spring; “My New York”.  This season, the iconic American luxury jewellery brand is exploring the true heart and soul of New York City, by showcasing its enduring strength and unique beauty. Working in collaboration with Manhattan-based photographer Lachlan Bailey, and NYC models Joan Smalls and Taylor Hill, the brand hopes to bring to life authentic moments in this cultural capital and aims to celebrate the truly unique people and stories that make this city so inspiring. 

In celebration of the campaign, David Yurman transformed its 57th Street store window displays to depict a New York City skyline. The Spring collection is featured alongside iconic NYC landmarks such as the Empire State Building, Rockefeller Center and One Astor Plaza. Serving as the backdrop for its Spring 2021 collections, the window vignettes feature miniature versions of collectible chairs from designers including Charles and Ray Eames and Mies van der Rohe – a nod to the Yurman’s love for furniture design.

The “My New York” campaign also includes a social program – which pays tribute to city as it endures one of the most trying times in its history – highlighting celebrated New Yorkers via mini-interviews and captivating imagery. A group of 13 individuals will be sharing their thoughts on what the city of New York means to them this month, using the hashtag #MyDYNewYork across their social media platforms. 

Visit for more information on the brand’s latest initiative.