Diago To Possibly Sell Diddy Vodka Brand Circoc
Music mogul Sean ‘Diddy’ Combs, 55, is at the center of mounting headlines as his legal battle intensifies, with reports surfacing that Diageo, the producer of Cîroc Vodka, may be exploring a sale of the brand. Combs is currently in federal custody at New York City’s Metropolitan Detention Center, facing serious charges including racketeering and sex trafficking.
Cîroc Vodka and Diageo’s Business Strategy Shift
Diageo, also known for brands like Gordon’s Gin and Baileys, is reportedly considering selling Cîroc Vodka, which was once a major part of Combs’ business portfolio. This development follows the rapper’s legal fallout with the company. Earlier this year, Combs accused Diageo of racial bias, alleging neglect of his vodka and tequila brands. The dispute culminated in Combs dismissing his lawsuits in January and severing ties with the company.
The brand has since faced challenges in reviving sales, particularly in markets like China and Latin America. Meanwhile, Diageo’s Guinness sales have skyrocketed in the UK, even leading to shortages during the festive season. A company spokesperson declined to comment on Bloomberg reports about potential buyers for Cîroc.
Legal and Personal Struggles
Combs’ September arrest has drawn significant media attention. Amidst allegations of sex trafficking and other charges—which he denies—the rapper has reportedly faced stark personal changes while in custody. Law and Crime journalist Elizabeth Millner noted at a recent hearing that Combs appeared “astonishingly thinner” and visibly aged, with greying hair. The contrast was evident from footage of him playing hacky sack in Central Park just days before his arrest.
Denied bail three times, Combs is set to stand trial starting May 5, 2025. His attorney insists that Combs remains “focused and very strong” despite the harsh conditions of federal detention. He was briefly placed on suicide watch but is no longer under such measures.
Impact on Legacy and Business Ventures
As Combs’ case looms, questions surround the future of his legacy and former business ventures. Cîroc Vodka, a brand that once symbolized his entrepreneurial prowess, now faces an uncertain trajectory. The potential sale underscores the ripple effects of Combs’ legal challenges on his professional empire.
Stay tuned for updates as this story develops, with significant implications for both the entertainment and spirits industries.
Feature Image Credit: BANG SHOWBIZ