Jessie and D’Lila Combs launch their first fashion label, 12TWINTY1, as they build independent careers inspired by creativity and family legacy.
Fashion Venture Takes Shape
July 08, 2026: Jessie and D’Lila Combs are stepping into the fashion industry with the launch of their own clothing brand, 12TWINTY1. The 19-year-old twins say the project has been years in the making and represents a dream they have pursued long before the recent headlines surrounding their father, Sean “Diddy” Combs.
The sisters explained that fashion has always been a major part of their lives, inspired by both their late mother, Kim Porter, and their father’s long history in the industry. While the timing of the launch has attracted attention, they maintain that the brand reflects their own ambitions rather than current events.
Image Credit: Deadline via GI
Building Their Own Identity
As public interest continues to surround their family, Jessie and D’Lila say they are focused on creating an identity separate from their father’s public image. Speaking about the venture, the twins emphasized that their personal journey should be viewed independently from the legal issues involving Sean Combs.
According to the sisters, they remain committed to staying positive while concentrating on building a successful business. They acknowledged that their family name brings attention but stressed that their goal is to earn recognition based on their own work and creativity.
Inspiration Behind The Brand
The twins revealed that the idea for 12TWINTY1 originated several years ago, well before the legal proceedings involving their father. Since graduating from high school, they have devoted increasing time to developing the collection and shaping the brand’s creative direction.
Their debut collection, titled 777, carries personal significance. The number references the seven minutes between their births while also honoring a number that held special meaning for both their late mother and father. The launch includes casual streetwear pieces ranging from tank tops and T-shirts to hoodies designed to reflect the sisters’ personal style.
Family Legacy Influences Style
Although Jessie and D’Lila are eager to establish their own fashion identity, they acknowledge the influence both parents have had on their creative vision. They credit Kim Porter’s timeless style and Sean Combs’ success with Sean John as important inspirations throughout the development of their brand.
The twins also shared that they have continued seeking business advice from their father despite his incarceration. They say he has offered guidance based on his experience building an internationally recognized fashion label and has expressed pride in their entrepreneurial ambitions.
Image Credit: GI Images
Looking Beyond Headlines
The launch of 12TWINTY1 comes during a period of intense public attention surrounding the Combs family. While news coverage has largely focused on Sean Combs’ legal situation, Jessie and D’Lila have made it clear that they hope their business will be judged on its own merits rather than the circumstances surrounding their father.
The sisters say they understand the public interest but remain committed to building something positive through creativity and entrepreneurship. For them, the brand represents a fresh chapter centered on personal growth and independence.
Remembering Kim Porter’s Influence
Throughout interviews about the new venture, Jessie and D’Lila have frequently spoken about the lasting influence of their late mother, Kim Porter. They describe her as a constant source of inspiration whose sense of style, confidence, and strength continue to shape both their personal lives and creative vision.
Honoring Porter’s legacy has become an important part of the brand’s identity. The twins have expressed hope that their work reflects the values she instilled in them while encouraging young people to embrace confidence and individuality through fashion.
Fashion Meets Entrepreneurship
Beyond launching a clothing collection, Jessie and D’Lila view 12TWINTY1 as the beginning of a larger entrepreneurial journey. They have shared plans to continue expanding the brand while exploring additional opportunities within the fashion and lifestyle industries.
Their goal is to create a label that resonates with their generation by combining contemporary streetwear with designs that reflect their own personalities. By taking an active role in the creative process, the sisters hope to establish credibility as designers rather than simply celebrity entrepreneurs.
Image Credit: Jane Rosenberg
Future Plans For Brand
With the debut collection now available, Jessie and D’Lila are focused on growing their customer base and developing future releases. They have indicated that new collections are already being planned as they continue refining the direction of the brand.
While their family name may initially attract attention, the twins believe long-term success will depend on the quality of their products and the authenticity of their vision. They hope 12TWINTY1 will evolve into a recognizable fashion label that stands on its own.
Final Thoughts
Jessie and D’Lila Combs are entering the fashion industry with an ambitious vision through the launch of 12TWINTY1. Although the debut comes at a time of heightened attention surrounding their family, the sisters have emphasized that the brand represents years of planning and a desire to build careers independently.
Inspired by both Kim Porter and Sean Combs, the twins are looking ahead with optimism as they establish their place in fashion. Their first collection marks the beginning of a new chapter focused on creativity, entrepreneurship, and creating a legacy of their own.
FAQs
What is the name of Jessie and D’Lila Combs’ fashion brand?
The twins have launched a fashion label called 12TWINTY1.
What is the first collection called?
Their debut collection is titled 777, a name inspired by the seven-minute age difference between the sisters and a number with personal family significance.
Did the twins say the brand was influenced by current events?
No. Jessie and D’Lila have said they began developing the brand years before the recent legal developments involving their father.
Who inspired Jessie and D’Lila’s fashion brand?
The sisters have credited both their late mother, Kim Porter, and their father, Sean Combs, as major influences on their interest in fashion.
What are the twins hoping to achieve?
Jessie and D’Lila hope to establish 12TWINTY1 as a successful fashion label while building careers and identities independent of their family name.
Published by HOLR Magazine