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Evereden, the first multi-generational skincare brand that combines naturally derived ingredients with cutting-edge science, has launched in Canada exclusively at SEPHORA.

Evereden uses the highest safety standards offering a line of products designed specifically for expectant and postpartum moms as well as their babies, aiming to target the needs of their ever-changing skin.

“We are absolutely thrilled to be Evereden’s exclusive launch partner in Canada. This beautiful Clean brand fills an important gap in our assortment today and will allow us to now be part of our clients’ journey into motherhood and beyond,” said Marisa Caruso, Senior Director of Merchandising for Skincare and Hair at SEPHORA Canada.

Founded in 2018 by entrepreneur Kimberley Ho, Evereden prides itself on being “made by Moms in Medicine™.” That means non-toxic yet efficacious skin care developed by a team of world-class dermatologists who are themselves mothers. Evereden’s research-backed, plant-based skin, face and body formulas place a strong emphasis on integrating premium ingredients that are more akin to those found in luxury skincare including cold-processed sunflower seed oil, centella asiatica, grapeseed oil, marula and rosehip oils.

“At Evereden, our mission is to reimagine skincare for the modern family offering nourishing formulas with the highest safety standards,” said Kimberley Ho, CEO, Evereden. “There is no such thing as being too safe, exacting or thoughtful when it comes to ensuring the healthiest futures for you and your family, a value that is shared by our partners at SEPHORA Canada. We are delighted to join the SEPHORA Canada family, launching a new category of family skincare.”

Evereden is the first to apply advanced ingredients to children’s products typically reserved for premium skincare. Built on a principle that there’s no such thing about being too safe when it comes to caring for you or your family’s skin, Evereden has a strict non-inclusion policy for over 2,000 questionable ingredients that might cause skin irritation or sensitivity.

Products will be available online at Sephora.ca on Tuesday, March 8, 2022 and select products in-store starting Friday, March 11, 2022. The Canadian product portfolio will include:

Golden Belly Serum ($47 CAD)
This #1 bestseller works to smooth, firm and brighten skin while reducing the appearance of stretch marks. Safe for use during pregnancy and postpartum, this hydrating oil includes a blend of active phytonutrients including marula oil, passionfruit seed oil, camelina sativa oil and centella asiatica.

Nourishing Stretch Mark Cream ($59 CAD)

A rich moisturizing cream that deeply hydrates and calms dry, itchy skin with nourishing mango butter while treating the appearance of stretch marks with centella asiatica and vitamin A-rich rosehip oil.

Soothing Belly Mask ($15 CAD)

This luxurious sheet mask, made with growing bellies in mind, drenches skin with a concentrated hydrating serum that’s formulated with a unique blend of naturally derived, skin-nourishing ingredients including moisturizing organic oils and collagen.

Nourishing Baby Face Cream ($38 CAD)

This deeply hydrating cream, loaded with superfood oils, nourishes, soothes, and protects babies’ dry, sensitive skin and is great for sensitive-skinned adults as well!

Soothing Baby Massage Oil ($31 CAD)

A nourishing body oil that hydrates, soothes, and locks in moisture. Made with a blend of just five natural and organic oils, including over 50% cold-pressed sunflower seed oil.

Baby Shampoo and Body Wash ($24 CAD)

Non-drying and nourishing plant-based cleansing ingredients strengthen, soften, and soothe delicate skin from head-to-toe all in a tear-free formula.

Baby Lip Balm ($12 CAD)

This baby and kid approved lip balm soothes and moisturizes dry lips and irritated skin around the mouth with a nutrient-dense blend of 7 botanical oils, including sunflower seed oil, oat kernel oil, jojoba and grapeseed oils.