All about one of the largest protection and restoration efforts from any beauty brand to date.
Dove is putting the planet’s beauty first with the announcement of the new Dove Forest Restoration Project to help fight climate change. In partnership with Conservation International, and in support of their collaboration with The Ministry of Environment and Forestry (MoEF) Dove is a global brand that is committed to protecting and restoring the beauty of the planet for everyone. Over the next five years, this project is designed to:
- Restore 20,000 hectares of forest in North Sumatra (which is double the size of Paris)
- Protect the habitats of six endangered species in the region
- Improve the livelihoods of 16,000 people who call North Sumatra, Indonesia home
- Capture an estimated 300,000 tons of CO2 from the air and avoid the release of over 200,000 tons of CO2e emissions
The Dove Forest Restoration project is the first major initiative from the €1 billion Unilever Climate & Nature Fund and supports the United Nations Decade on Ecosystem Restoration. Additionally, the project – which will aim to target the South Tapanuli and Mandailing Natal districts – supports Conservation International in its agreement with the Indonesian Government to conserve and restore the region’s rich ecosystems. It will also promote the sustainable management of natural resources to help improve the livelihoods of the local communities, including the 16,000 people in the North Sumatra region.
This incredible initiative also builds upon plans Dove is fast-tracking to achieve a deforestation-free supply chain by 2023 and net zero emissions from its products by 2039.
“Can we really celebrate beauty if it comes at the cost of the planet? The answer is no. We must demand action and care that goes further, both from ourselves and from the beauty industry at large. As a global brand with care at our core, we have a responsibility to use our platforms to drive change and positively impact the world around us. The Dove Forest Restoration Project builds on our commitments to caring for our planet and caring about how we make our products and what goes into them. With this long-term initiative, we extend this care to improving the health of the planet, striving for a more sustainable way of being,” says Alessandro Manfredi, Global Executive Vice President of Dove.
In its efforts to capture and evade climate-warming carbon, the Dove Forest Restoration Project is estimated to capture over 300,000 tons of CO2 from the air and avoid the release of over 200,000 tons of CO2e emissions. To accelerate the fight against climate change and work towards biodiversity conservation in the region (as well as Indonesia’s larger targets), its mission will also help restore and fortify the communities’ sustainable management of forest resources. Dove understands how transforming the beauty industry will help benefit the planet in the long run, as the project works to deliver targeted biodiversity benefits to help restore habitats for endangered species.
The world needs to be cared for. Together, with Dove, we can work to help restore the beauty of the planet.
To learn more about the Dove Forest Restoration Project visit Dove.com/Restoration or @Dove on Instagram.
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