Mavi takes a stand for the environment with its cutting-edge, sustainable collection. The leading denim brand is paving the way towards a greener future for the fashion industry by incorporating in its production model new laser technologies and eco-conscious washing methods that effectively decrease water and energy consumption. 

Founded in Turkey in the early nineties, Mavi has become synonymous with premium quality, contemporary and versatile denim designs for both women and men. With the launch of its sustainable collection, the brand has renewed its commitment to protecting the planet while delivering accessible, durable and sophisticated styles. Produced with organic cotton and recycled materials, the line offers a plethora of charming indigo shades and a myriad of aesthetic options that can meet the requirements of the most eco-minded consumers. From the skintight fit that hugs your curves to the refined, ’90s-inspired high rise cuts, there is a perfect pair for every denim lover. Keep scrolling to have a look at our favourite picks. 

Cindy in Indigo Ripped Recycled Blue, $128,

Every self-respecting fashionista needs a touch of ’90s chic in her wardrobe, so update your denim game and achieve timeless style with these straight-legged, cropped mom jeans made of partially recycled materials and available in a wide range of sizes. Featuring a high rise that helps accentuate your waist, Cindy effortlessly combines all-day comfort with the authentic rigid look. 

Alissa in Deep Feather Blue, $138,

If you love figure-flattering silhouettes and modern fits that celebrate curves, elevate your look and fill up your closet with Alissa super skinny jeans. Designed in deep blue denim with a high waisted cut, they enhance your shape by contouring your body and lengthening your legs. They also provide a comfortable feel and superb freedom of movement thanks to their mix of stretch technology and recycled cotton fabric. 

Veronica in Light Recycled Blue, $138,

Get inspired by the ’90s and create a polished-casual look by adding to your denim collection the Veronica jeans in light blue wash. Defined by an ultra high waist, Mavi’s latest slim straight leg style promises you a contemporary twist on a vintage classic. Made of partially recycled cotton, it smartly elongates your figure making you look and feel your best.

Ada in Rinse Organic Blue, $138,

Boyfriend jeans undoubtedly belong in the closet of every denim connoisseur, so embrace one of the hottest trends of the season with this pair of Ada in Rinse Organic Blue. With their midrise waist, straight leg and roomy fit, these jeans will make you stand out from the fashion crowd. They are composed of 100% organic cotton and crafted with Organic Move, a fabric that delivers incredible softness without sacrificing the original denim features. The cuffed hem ensures a modern finish and extra edginess to your outfit, making this eco-friendly piece a total must-have. 

You can never wear too much denim; whether you prefer slouchy loose-fitting jeans or sexy, waist-cinching solutions, you can explore more style options and find the pair that best matches your fashion taste and personality on