This past week was FENDI Icon Day, and to celebrate Fendi released a fun nod to the original creator Silvia Venturini Fendi, who designed the shape for the Peekaboo bag. Paying homage where it’s due, Fendi released the iconic craftsmanship designs in the capsule collection with the ISeeU Medium, small and mini Peekaboo bags. These special editions are enriched with matching accessories.
Fendi is the iconic Italian, Roma-based luxury ready-to-wear and leather goods brand that has been producing products since 1925. Fendi became a brand that pushed fashion to where it is now, a brand that allowed creative minds like Karl Lagerfeld to show the world the importance of materials and how Fendi and the signature double ‘F’ logo became one of the worlds leading designers.
Honouring the legendary house and Silvia Venturini Fendi, the house is releasing the Peekaboo bags in coloured grained leather and with handmade macro Selleria stitches. Selleria is a larger stitch that is inspired by roman master saddlers’ techniques. The colours are an expression of Fendi’s irreverent spirit and the Peekaboo comes in four colourways. Known well to Fendi, the capsule collection comes in mimosa yellow, tulip red, cyan blue and truffle grey, and accented with silver hardware to truly bring light to each colour.
The collection of Peekaboos is accentuated with bold accessories. Each bag comes with a matching Nano Peekaboo charm and a Strap You shoulder strap with a pocket. The straps are natural canvas with the iconic FF logo embroidered in the respective colourway. The embroidery of the iconic FF logo is a tribute to Maison’s heritage and handmaking abilities. Along with the signature look, the must-have accessories are a way to complete and enrich the Peekaboo bag to make a statement for this new capsule collection.
Article published by HOLR Magazine