With Sober October just around the corner, we want to make sure your readers have everything they need to tackle the month with stride. This year it will undoubtedly look different, and that’s why we’re here to share with you Heineken 0.0’s top tips to embracing October with a fresh perspective.

If you’re not familiar, Heineken 0.0 is the perfect alcohol-free alternative for Canadians who crave the taste of beer but are looking to moderate their alcohol intake. Whether it’s taking the plunge and committing to 31 days alcohol-free or simply cutting back after a busy summer, Heineken 0.0 is a non-compromising option that Canadians can enjoy, without having to give up their social life (or virtual happy hour beers)!

Heineken 0.0’s top tips for Sober October:

  1. Challenge friends to join in on the fun. These things are always easier when we’re doing them with some of our closest friends in-person or even virtually.
  2. Make sure the mini-fridge is stocked with delicious alcohol-free alternatives, like Heineken 0.0. This great-tasting, non-alcoholic beer will satisfy those taste buds without sacrificing our October commitments. It makes for the perfect alcohol-free alternative to have on hand to pair with your   Thanksgiving feast and Halloweekend with your bubble.
  3. Share goals with 1-2 people so that they can be your cheerleaders this month. Resolutions can be hard to stick to on your own — that’s why we have friends and family to hold us accountable.
  4. Get outdoors! The cool fall breeze is perfect for outdoor activities — whether you start up your own socially distant run club or hit up a nice trail just outside the city, now you can cool down with a beer after a day’s worth of activity with 0 guilt.
  5. Most importantly, have fun with it! The key to success with Sober October is making it enjoyable, so sit back, relax, and stay positive.

Heineken 0.0

Made of the same characteristic fruity notes as the original Heineken lager and the same quality ingredients. With 69 calories per 330mL bottle or can, now you can kick back with a beer and coast through Sober October!

Availability:  LCBO,  The Beer Store, and participating grocery stores

SRP: $12.95 per 6 pack

Taste: Soft, malty, toasted grain with the same refreshing fruity notes as the trademark Heineken Lager

Good for: 

  • Keeping social without compromising wellness goals — where it’s a physically distanced group workout class or a post Zoom workout happy hour — Heineken 0.0 helps wellness-enthusiasts stay on track and true to their goals.
  • The mid-day celebratory moments at work that call for a toast – no matter if that’s in the office or on ZOOM
  • Parents who are looking to (responsibly) unwind after a busy weekend with the kids
  • Designated drivers looking for a refreshing non-alcoholic beverage to enjoy at a drive-thru movie or to responsibly harvest hop thanksgiving with friends within your social bubble