Ontario is successfully in Phase 2 and citizens will finally get a haircut and hit up personal care services with the same gusto as they did when patios reopened.
While we’re still revelling in the freedoms of returning to patios and soaking up the sunshine, 60 percent of Ontarians now have their sights on getting a professional haircut within the first month of Phase 21. With patio fever going strong, and hair appointments booked as far as the eye can see, Ontarians are left with a difficult choice: hit the patio and soak up those limited summer rays, or snag a spot at a salon?
Welcome Heineken Fresh Looks – a unique outdoor salon experience that will provide Ontarians with what they’ve been missing most during lockdown: a haircut and a pint on the patio! In partnership with Toronto’s hottest patio, RendezViews, and the popular Glassbox Barbershop, Heineken is offering fresh cuts with your fresh pints from July 8th to 22nd – making it easy to cross off these top two to-dos.
Just like the reopening of patios, there are already long waitlists to get into barbershops and salons as these businesses make up for the lost time. “Since entering phase 2 last week, we’re already booked solid through to September,” says Peter Gosling, owner and operator of Glassbox. “Consumers are desperate to get their hair cut, and we’re desperate to get them into our chairs. Heineken Fresh Looks is helping give our stylists increased access to customers, and our customers increased access to us. It’s a win-win as we get back to normal, plus we all get to enjoy the experience on a patio.”
“Heineken has been enjoyed in restaurants and bars around the world for many years and while we encouraged everyone to socialize responsibly during this incredibly difficult time, we’re thrilled to see people meeting up again at the patio,” says Sasha Romano Lopez, senior marketing manager for Heineken in Canada. “Now that our favourite establishments are back, and that goes for restaurants, bars, barbershops and salons alike, we thought we’d have some fun over a fresh pint and a fresh cut!”
To book a complimentary Fresh Look, visit heinekenfreshlooks.ca to reserve a spot. For more information on Heineken Fresh Looks, visit: www.heineken.ca and follow us on Instagram via @heinekenca and Twitter via @HeinekenCA.
What: Fresh pints and fresh haircuts
Date: July 8 – July 22, 2021 (see website for hours)
Location: RendezViews, 229 Richmond St W, Toronto
Social: @Heinekenca | @GlassboxBarbershop | @RendezviewsTO | #HeinekenFreshLooks