Get excited because fresh Beauty is launching a must-try product! It’s new and improved to help your skin stay hydrated all summer long.

Did you know every day your skin naturally loses water? This can occur from the deeper layers of the epidermis to the surface. This fact inspired fresh Beauty founder Lev Glazman to search for an ingredient to help retain moisture while strengthening the skin – Damask Rose Extract.

Say hello to the iconic, and newly formulated Fresh Rose Deep Hydration Face Cream. It’s the product you know and love but it’s new and improved with some amazing added benefits. Formulated with Damask Rose Extract to strengthen the skin, Hyaluronic Acid duo, rosewater, and rose flower oil, the Fresh Rose Deep Hydration Face Cream is fit for all skin types to retain your skin’s moisture while calming, soothing, balancing, and hydrating your skin. These key hero ingredients work together to help ensure the product delivers immediate and deep hydration to the skin. The Fresh Rose Deep Hydration Face Cream can be used morning and night and is the perfect boost of much-needed added hydration.

This number one best-seller from fresh Beauty has a new formula that will help you achieve 72-hour deep hydration. The new Fresh Rose Deep Hydration Face Cream helps to promote hydration for 3 times longer than its previous 24-hour claim. This product signifies the fresh Promise, in which the brand is dedicated to creating products that are safe, effective, and sensorial.

“Our silky, lightweight gel cream is now infused with skin-strengthening damask rose extract to take your hydration even deeper. High and low molecular weight hyaluronic acids instantly and intensely hydrate, while time-release technology delivers continuous hydration. The result is 72-hour deep hydration that leaves skin dewy and plumped with moisture.”—Lev Glazman, fresh co-founder.

We love how lightweight the texture is, and how it easily absorbs into the skin to give you a plump, dewy finish. It’s incredibly moisturizing, ensuring your skin stays hydrated all summer long. Plus, the findings say it all! It’s scientifically proven to strengthen the skin’s barrier for 24 hours, preventing water loss by +17%. It also provides instant hydration which is perfect for those hot summer days when your skin is really feeling the heat!

You can now shop the Fresh Rose Deep Hydration Face Cream online at and in-person at all Canadian Sephora locations. Your skin will thank you!