HOLR HIGHLIGHTS
The key details readers need to know.
- Rihanna has expanded Fenty Beauty’s popular Gloss Bomb Stix collection with four new nude shades, teasing the launch with a playful post on X.
- The new shades—$weet Whiskey, Midnight Ballerina, Birthday Suit, and Lu$t Bunny—are designed to complement a wide range of skin tones while delivering glossy color and hydration.
- The launch continues Fenty Beauty’s mission of making beauty more inclusive, nearly a decade after the brand transformed the cosmetics industry.
July 10, 2026
Rihanna Knows Exactly How to Get Everyone Talking
Rihanna has never needed a lengthy campaign to create excitement around a new beauty launch.
Sometimes, all it takes is one sentence.
only nudes I got til my 6pack come in!
4️⃣ brand new neutral shades. meet your new Gloss Bomb Stix Nudes:
🥃 $weet Whiskey
🖤 Midnight Ballerina
👙 Birthday Suit
🤎 Lu$t Bunnycurated for all skin tones, with explosive shine, luscious color + all-day, locked-in moisture in one… pic.twitter.com/aZXUHwJDo6
— Rihanna (@rihanna) July 10, 2026
This week, the singer, entrepreneur, and beauty mogul shared a playful message on X that instantly caught fans’ attention:
“only nudes I got til my 6pack come in!”
The caption was classic Rihanna—confident, humorous, and impossible to ignore.
Attached to the post was the real announcement: four brand-new nude shades joining Fenty Beauty’s Gloss Bomb Stix collection.
Within minutes, beauty lovers were zooming in on the colors, sharing screenshots across social media, and debating which shade would sell out first.
It’s become a familiar pattern.
Whether she’s announcing a new makeup collection, teasing skincare, or dropping Savage X Fenty designs, Rihanna has mastered the art of making product launches feel like conversations instead of advertisements.
That’s one reason Fenty Beauty continues to stand out in one of the world’s most competitive industries.
More Than Just Another Lip Product
At first glance, this might seem like a simple lipstick launch.
In reality, it reflects something much bigger.
Since introducing Fenty Beauty in 2017, Rihanna has consistently challenged long-standing beauty industry standards.
When the brand debuted with its now-famous 40-foundation-shade range, it changed expectations almost overnight. Other major cosmetics companies quickly expanded their own shade offerings after consumers began demanding more inclusive products.
That same philosophy continues to shape every new Fenty release.
Instead of creating a handful of nude shades based on one skin tone, Rihanna’s team approaches “nude” differently.
The goal isn’t to create one universal color.
It’s to acknowledge that everyone’s version of nude looks different.
That’s why the newest Gloss Bomb Stix shades range from soft everyday neutrals to richer, deeper tones designed to flatter a broad spectrum of complexions.
It’s a subtle reminder of the idea that has defined Fenty Beauty from the beginning:
Beauty should work for everyone—not the other way around.
Meet the Four New Shades
The latest collection introduces four additions to the Gloss Bomb Stix family, each offering its own personality while staying true to the effortless, glossy finish fans already know.
$weet Whiskey
Warm and caramel-inspired, $weet Whiskey offers a rich neutral tone that feels polished without being overpowering. It’s the kind of shade many people can wear from morning meetings to evening dinners without needing to switch lip colors.
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Midnight Ballerina
Perhaps the boldest release of the collection, Midnight Ballerina leans into deep plum and espresso tones with an almost blackened finish.
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While darker lip colors often become popular during autumn, Rihanna’s decision to launch the shade in summer reflects her long-standing belief that makeup shouldn’t be limited by seasons or trends.
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Fans online have already called it one of the collection’s standout shades.
Birthday Suit
For those who prefer a classic everyday lip, Birthday Suit delivers a softer neutral finish.
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It’s understated, wearable, and likely to become one of the collection’s most versatile shades for daily makeup routines.
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Lu$t Bunny
Completing the launch is Lu$t Bunny, a rosy nude that adds warmth while maintaining the glossy finish the Gloss Bomb line has become known for.
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Together, the four shades offer something for minimalists and bold beauty lovers alike.
Rather than encouraging everyone to wear the same nude lipstick, the collection celebrates personal style and individual expression.
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Why Gloss Bomb Stix Has Become a Fan Favorite
When Rihanna first introduced Gloss Bomb products, the goal was surprisingly simple.
She wanted lips that looked glossy without feeling sticky.
That philosophy has remained at the center of the collection ever since.
@fentybeauty Et voilà…un ✨NEW✨ Gloss Bomb has entered the chat! ICYMI, @Rihanna aka the Gloss Bo$$ herself 👑 celebrated the launch of #GlossBombOil at the Fenty Beauty Avenue in Pa-RIH 🇫🇷 Ooh la la! Rihanna is wearing her fave shade in ‘Rose Amber’ 💖 Pull up to the Fenty Beauty Avenue pop-up for yourself at @sephora ♬ original sound – Fenty Beauty
Unlike traditional lipsticks that focus primarily on pigment, Gloss Bomb Stix combines rich color with the shine of a gloss and the comfort of a moisturizing balm.
According to Fenty Beauty, the formula includes ingredients such as squalane, shea butter, and vitamin E to help keep lips hydrated throughout the day while maintaining a lightweight feel.
For many fans, that’s exactly what keeps them coming back.
Glitter Magazine
The product delivers noticeable color without sacrificing comfort—a balance that’s often difficult to achieve with high-shine lip products.
And perhaps most importantly, it fits seamlessly into Rihanna’s overall approach to beauty.
The products aren’t designed to hide individuality.
They’re designed to enhance it.
Why This Launch Feels Different
Celebrity beauty brands launch new products almost every week, but Rihanna has managed to keep Fenty Beauty relevant in a way that few others have.
Part of that comes down to timing.
Rihanna/X
Rather than flooding the market with endless releases, Fenty often introduces products that build on formulas customers already trust. Instead of asking fans to learn something completely new, the brand listens to what people are already using and expands those collections in thoughtful ways.
That’s exactly what’s happening with the new Gloss Bomb Stix shades.
The original formula had already built a loyal following because it offered something many makeup lovers struggle to find—a lipstick that delivers noticeable color without drying out the lips or feeling heavy after a few hours.
By introducing four new nude shades instead of creating an entirely new product line, Fenty is giving existing customers more ways to wear a formula they already love.
It’s a simple strategy, but one that continues to work.
Rihanna’s Influence Goes Beyond Beauty
Long before Fenty Beauty became one of the biggest names in cosmetics, Rihanna had already built a reputation for setting trends rather than following them.
That same mindset has carried over into her business ventures.
Since launching Fenty Beauty in 2017, she’s helped reshape conversations around representation in the beauty industry. Today, it’s common to see brands offering extensive shade ranges, but nearly a decade ago that wasn’t always the case.
Billboard News
Many credit Fenty with encouraging the industry to rethink what inclusivity should actually look like.
The latest Gloss Bomb Stix launch may seem small compared to the brand’s groundbreaking debut, but it follows the same philosophy.
Instead of treating “nude” as a single color, Rihanna continues to acknowledge that people have different skin tones, different preferences, and different ideas of what their perfect everyday lip should look like.
It’s an approach that has helped Fenty maintain credibility with customers while many celebrity brands have struggled to build long-term loyalty.
Fans Are Already Sharing Their Favorites
It didn’t take long for beauty enthusiasts to weigh in after Rihanna’s announcement.
Across X, Instagram, and TikTok, users quickly began comparing the four new shades, posting screenshots of Rihanna’s teaser and discussing which color they planned to try first.
YOU ATE MOTHER
— ໊ (@buffys) July 10, 2026
fenty beauty products are premium absolutely👌
— sihle Sthl (@GabzSth51357) July 10, 2026
Riri really knows how to deliver the perfect nudes every single time! The shine on these is going to be absolutely unreal. Take my money already! 💸✨
— Olivia Bennett (@OliviaBennett_2) July 10, 2026
While all four shades generated attention, Midnight Ballerina quickly emerged as one of the most talked-about.
Its deep, dramatic finish offers something different from the traditional nude lip, making it especially appealing to fans who enjoy experimenting with bolder makeup looks.
Others gravitated toward Birthday Suit, describing it as the kind of everyday shade that can easily become a handbag essential.
Meanwhile, $weet Whiskey has been praised for its warm caramel tones, particularly by fans looking for richer nude options, while Lu$t Bunny has attracted those who prefer a softer rosy finish.
Although everyone has their own favorite, the early reaction highlights something Rihanna has consistently achieved with Fenty Beauty—creating launches that feel personal rather than one-size-fits-all.
Where Can You Buy the New Shades?
The four new Gloss Bomb Stix nude shades are now available through Fenty Beauty’s official website and at participating Sephora and Ulta Beauty locations, depending on regional availability.
As with many Fenty launches, fans are expecting several shades to sell quickly during the first wave of sales.
Previous Gloss Bomb releases have frequently sold out shortly after launch, particularly limited colors and trending shades promoted directly by Rihanna.
For shoppers interested in trying the newest additions, early purchasing may be the safest option before inventory begins to fluctuate.
Final Thoughts
Rihanna’s latest Fenty Beauty launch isn’t just about adding four new lip colors to a collection.
It’s another reminder of why the brand continues to lead conversations in the beauty world nearly a decade after its debut.
From the playful social media teaser to thoughtfully curated shades designed for a variety of skin tones, the launch reflects the formula that has made Fenty Beauty so successful: create quality products, stay authentic, and let the community join the conversation.
Whether you’re already a longtime Gloss Bomb fan or simply looking for a new everyday lip color, the latest collection offers something for every style.
And if Rihanna’s history is any indication, these shades won’t stay under the radar for long.
FAQs
What did Rihanna announce?
Rihanna introduced four new nude shades for Fenty Beauty’s Gloss Bomb Stix collection through a playful post on X.
What are the new Gloss Bomb Stix shades?
The new shades are $weet Whiskey, Midnight Ballerina, Birthday Suit, and Lu$t Bunny.
What is Gloss Bomb Stix?
Gloss Bomb Stix is Fenty Beauty’s glossy lipstick formula that combines the shine of a lip gloss with the color payoff of a lipstick while helping keep lips moisturized.
Where can you buy the new shades?
The collection is available through Fenty Beauty’s official website and selected Sephora and Ulta Beauty stores.
Why is Fenty Beauty so popular?
Since launching in 2017, Fenty Beauty has become known for its inclusive approach to makeup, offering products designed to suit a wide range of skin tones while combining high-performance formulas with modern, wearable shades.