New York-based designer, Rosie Assoulin, is most recognized for her bold gowns, statement silhouettes, meticulous tailoring and showstopping sculptural pieces. People tend to reach for Assoulin attire for special occasions such as weddings, galas, and various black-tie events due to the artistry of her design. The designer has released her latest collection with Gwenyth Paltrow’s Goop. Here’s what we know about the collab.

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With world renowned mentors such as Oscar de la Renta, Assoulin’s elegant inspiration comes as no surprise. Haute couture aside, the New-Yorker also designs versatile everyday pieces that take daywear to the next level. Her casual pieces are emphasized with that same attention to detail that she is known for—adding a little twist to a typical wardrobe.

Founded in 2008 by Gwenyth Paltrow, Goop is a lifestyle brand that values honesty and focuses on wellness, beauty, home, and fashion. The brand takes on a minimalist approach to life, focusing on consuming lower quantities at a higher quality—after all, less is more. “We believe in buying fewer things that are better, which is why we both make and curate incredible products,” goop states. Additionally, they offer trustworthy recommendations for a sustainable, healthy lifestyle that everyone can benefit from. You can find recipes, shopping discoveries, travel tips, and answers to all your questions on 

Excitingly enough, goop has collaborated with designer Rosie Assoulin to create a limited-edition, six-piece capsule collection. This collaboration was sparked by a mutual love of crisp, clean cotton. The collection seamlessly blends Assoulin’s take on sculptural design with goop’s signature palette of neutrals and stripes. The detail in this collection creates a sophisticated hint of drama and just enough sensuality. Skip the accessorizing, these pieces are enough to make a statement of their own.


Goop x Rosie Assoulin,


Goop x Rosie Assoulin,

This limited-edition collection consists of a gathered maxi dress ($1,221), cutout shirtdress ($1,357), sculptural top ($750), one-shoulder top ($887), high-waisted skirt ($1,023), and wide-leg pants ($948).

The romantic, whimsical delicacy of these pieces pair perfectly with a brilliant summer’s day. The details of subtle stripes, cotton poplin, and clean cuts result in an eye-catching look.

Assoulin herself expressed her take on the collection, “It was an interesting process to look at these signature silhouettes through the goop lens. We explored various colours and textures, but ultimately it was about stripping them down to their purest form.”

The combination of practical sensibility and gracefulness in this collection is enough to maximize your wardrobe in a sustainable, minimalistic manner. Now available exclusively on and in-store at goop Lab Bond Street in New York. 


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