Instagram has announced a new video-editing suite called Edits.

January 20, 2025Instagram has unveiled its rival to CapCut.

The Meta-owned social media platform’s boss, Adam Mosseri, has unveiled the new video-editing suite called Edits, describing it as far more superior to the Chinese short-form video editing app developed by TikTok owner ByteDance, which was also banned in the US like the video-sharing site.

Instagram Unveils Advanced Creative Tools for Video Makers

Mosseri wrote on Meta’s Threads: “CapCut, but more for creators than casual video makers. Not just video editing, but an inspiration tab, idea tracking, and insights built in.”He said: “Edits is more than a video editing app; it’s a full suite of creative tools. There will be a dedicated tab for inspiration, another for keeping track of early ideas, a much higher-quality camera (which I used to record this video), all the editing tools you’d expect, the ability to share drafts with friends and other creators, and — if you decide to share your videos on Instagram — powerful insights into how those videos perform.”

Edits Offers Inspiration Tab, Idea Tracking, and Performance Insights

Instagram announcing its CapCut rival comes as Donald Trump is set to issue an executive order on Monday (20.01.25) that will afford TikTok more time to find a buyer to remain active in the US.Although it was banned on Sunday (19.01.25), accounts have since been restored with the hope of a resolution on the horizon, even though the President-elect still wants TikTok to have 50 per cent American ownership.

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Published by HOLR Magazine

Sources: ByteDance, CapCut, Instagram, Edits, Meta, Threads, TikTok

Image Credit: BANG SHOWBIZ