Khloé Kardashian’s Khloud Plus Protein Chips Land at Walmart

August 21, 2026: Khloé Kardashian is taking her snack brand Khloud to the next level with the launch of Khloud Plus, a new line of collagen protein chips now available exclusively at Walmart.

Khloud shared the news on Instagram with the message, “Khloud Plus just landed at Walmart to give you more in every bite,” while Kardashian also shared the announcement with her followers. The new product builds on Khloud’s existing protein snack lineup by combining protein and collagen in a crunchy tortilla chip.

HOLR breaks down everything to know about Khloé Kardashian’s latest Khloud launch and what makes Khloud Plus different from the brand’s original protein chips.

What Is Khloud Plus?

Khloud Plus is the newest addition to Khloé Kardashian’s growing snack brand.

According to Khloud, each serving contains 17 grams of total protein, including 2 grams of hydrolyzed collagen. The chips are designed to offer a more functional take on the classic tortilla chip while maintaining the flavors and crunch associated with the original Khloud Protein Chips.

The launch expands Khloud’s focus on snacks designed to combine indulgence with added nutritional benefits.

Khloud Plus Is Exclusively Available at Walmart

The new Khloud Plus line is making its retail debut exclusively at Walmart.

The initial launch includes the brand’s existing Nacho, Buffalo and Sweet Heat flavors, along with a new Jalapeño flavor created specifically for Walmart. A variety pack featuring Nacho, Buffalo and Sweet Heat is also available.

The individual bags launched at $3.48 according to Khloud’s announcement, although current Walmart listings show some varieties at approximately $3.47.

A New Take on Protein Chips

Khloud originally built its reputation around protein-focused snacks, including protein popcorn and tortilla chips.

Khloud Plus takes that concept further by adding collagen to the formula.

The company says the chips contain whole grains and are gluten-free, non-GMO and made without seed oils.

The brand is positioning the product as an easy everyday snack for consumers who want more protein without having to rely on traditional protein powders or supplements.

Four Flavors Are Available

Khloud Plus currently comes in four flavors.

Nacho

The Nacho flavor offers a classic savory, cheesy profile and is designed for fans of traditional tortilla-chip flavors.

Buffalo

The Buffalo variety brings a spicy flavor to the lineup and contains the same 17 grams of protein per serving, including 2 grams of collagen.

Sweet Heat

Sweet Heat combines sweet and spicy flavors with a gradual kick. It is also available exclusively at Walmart as part of the Khloud Plus launch.

Jalapeño

The new Jalapeño flavor is the Walmart-exclusive addition to the lineup, offering a more pronounced spicy and zesty profile.

How Khloud Plus Differs From the Original Chips

The biggest difference between Khloud Protein Chips and Khloud Plus is collagen.

The original Khloud Protein Chips provide 7 grams of protein per serving, while Khloud Plus delivers 17 grams of total protein, including 2 grams of collagen.

That makes the new product a more functional extension of the original snack rather than an entirely separate concept.

Khloé Kardashian Continues Building Her Food Brand

Khloud represents another business venture for Kardashian as she expands beyond her television career and into the food and wellness space.

The brand was created around the idea of making familiar snacks with added functional benefits. Its existing lineup includes protein popcorn and protein chips, and Khloud Plus continues that strategy.

The company’s expansion also reflects the growing popularity of protein-focused snacks.

Food Dive reported that Khloud is expanding its functional snack lineup as consumers continue showing interest in convenient foods with added nutritional benefits.

Why the Walmart Launch Matters

Walmart gives Khloud Plus access to a massive retail audience.

The exclusive launch also gives the new product an opportunity to reach shoppers who may not already be familiar with Kardashian’s snack brand.

For a celebrity-founded food company, moving into major retail stores can be an important step in building recognition beyond social media.

Khloud Plus is therefore not just another product drop for Kardashian.

It is part of the brand’s larger effort to become a recognizable name in the functional snack market.

The Celebrity Food Brand Trend Continues

Kardashian’s expansion into snacks is part of a larger trend of celebrities turning their personal brands into consumer businesses.

Fans are increasingly able to interact with celebrity brands through products they can actually purchase and use in everyday life.

For Khloud, the strategy is particularly straightforward.

Instead of selling only Kardashian’s image, the company is creating a product designed to fit into an everyday routine.

That gives the brand an identity beyond celebrity association.

Khloé Kardashian Shares the Launch With Fans

Kardashian’s involvement remains an important part of Khloud’s marketing strategy.

Her social media audience provides an immediate way to introduce new products and communicate launches directly to consumers.

The latest Khloud Plus announcement follows that same approach, turning a retail expansion into a social media moment.

Fans can now see the product announcement from Kardashian herself while learning about its availability at Walmart.

A New Chapter for Khloud

Khloud Plus arrives as the brand continues expanding its presence in the snack market.

The combination of protein, collagen and familiar chip flavors is designed to appeal to consumers who want convenient snacks with additional functional ingredients.

Whether shoppers are drawn to the product because of Kardashian, the protein content or simply the flavors, the Walmart launch gives Khloud another opportunity to grow.

HOLR has the latest celebrity lifestyle and business news, and Khloé Kardashian’s newest Khloud launch shows how celebrity-founded brands are increasingly moving beyond social media and into everyday consumer products.

With Khloud Plus now available exclusively at Walmart, Kardashian is giving fans another way to experience her growing food brand — one crunchy bite at a time.

FAQs

What is Khloud Plus?

Khloud Plus is a line of protein tortilla chips from Khloé Kardashian’s Khloud snack brand. Each serving contains 17 grams of total protein, including 2 grams of collagen.

Where can you buy Khloud Plus?

Khloud Plus protein chips are available exclusively at Walmart.

What flavors does Khloud Plus come in?

The line currently includes Nacho, Buffalo, Sweet Heat and Jalapeño flavors, plus a variety pack featuring Nacho, Buffalo and Sweet Heat.

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