Inside Lily Collins’ New Partnership With IM8

Lily Collins Named IM8’s First Film and Television Global Ambassador

The actress is joining IM8 in a new ambassador role, sharing how the wellness brand fits into her busy life as a mom and actress.

August 21, 2026: Lily Collins is stepping into a new role outside of her acting career.

The Emily in Paris star has announced that she is joining wellness brand IM8 as its first Film and Television Global Ambassador. Collins shared the news on Instagram, expressing her excitement about the partnership and explaining how IM8 has become part of her daily routine.

“I’m so excited and very proud to announce that I’m joining IM8 Health as the first film and television Global Ambassador,” Collins wrote in her announcement.

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A post shared by Lily Collins (@lilyjcollins)

Lily Collins Joins IM8 as Global Ambassador

Collins’ new role marks a significant partnership between the actress and the wellness company.

As IM8’s first Film and Television Global Ambassador, Collins is expected to represent the brand across its wellness-focused initiatives while helping introduce its products and philosophy to a broader audience.

The actress explained that IM8 has become one of the “little things” that helps her feel her best, particularly while balancing her responsibilities at home and on set.

Her comments highlight the brand’s focus on making wellness routines easier to incorporate into busy lifestyles.

Collins Opens Up About Her Busy Routine

For Collins, the partnership is closely connected to her everyday life.

The actress described herself as a mom who is “always running around at home and on set,” emphasizing how difficult it can be to maintain consistent wellness habits when life becomes busy.

Rather than presenting wellness as something that requires hours of free time, Collins is promoting the idea of finding simple ways to support personal wellbeing throughout the day.

That message aligns with a broader shift toward practical wellness routines that can fit around work, family and everyday responsibilities.

Image Credit: Instagram @lilyjcollins

A New Chapter Beyond Acting

Collins has built a major career through film and television, but she has also become increasingly involved in fashion, beauty and lifestyle projects.

Her role with IM8 adds another dimension to that growing profile.

Celebrity wellness partnerships have become increasingly common as stars expand their personal brands beyond entertainment.

For Collins, the partnership appears to be rooted in her own experience with the brand rather than simply being a traditional endorsement.

Why IM8 Is Expanding Its Celebrity Partnerships

IM8 has positioned itself as a wellness brand focused on convenient daily health products.

The company offers products designed around areas including nutrition, energy, hydration and overall wellness.

Partnering with a recognizable actress like Collins allows the brand to connect with audiences who may already associate her with lifestyle, beauty and fashion.

Her involvement also places IM8 within the entertainment space through its first Film and Television Global Ambassador position.

Image Credit: Instagram @lilyjcollins

Collins’ Approach to Wellness

The actress’ announcement focuses on simplicity rather than an elaborate wellness routine.

Her message is essentially about finding manageable ways to take care of yourself even when your schedule is full.

That approach may resonate with people who struggle to maintain lengthy routines.

For busy parents and professionals, wellness can often feel like another responsibility.

Collins is instead emphasizing small habits that can become part of an existing schedule.

The Growing Connection Between Celebrity and Wellness

Wellness has become a major part of celebrity culture.

Actors, musicians and influencers increasingly share their approaches to fitness, nutrition, skincare, sleep and self-care.

Audiences are often interested in what celebrities do to maintain their energy while balancing demanding careers.

That makes wellness partnerships particularly valuable for brands.

A celebrity can introduce a product through the context of their lifestyle rather than traditional advertising.

Image Credit: Instagram @lilyjcollins

Lily Collins’ Influence Beyond Emily in Paris

Collins became globally recognizable through her role as Emily Cooper in Emily in Paris, but her career extends well beyond the Netflix series.

She has appeared in films including The Blind Side, Mirror Mirror, Love, Rosie and To the Bone, among other projects.

Her fashion influence has also become closely connected to her public image.

That combination of entertainment, fashion and lifestyle makes her a natural fit for a wellness partnership aimed at film and television audiences.

A Partnership Built Around Everyday Wellness

One of the most notable elements of Collins’ announcement is the emphasis on realistic routines.

Rather than suggesting that wellness requires completely changing your lifestyle, she is highlighting small actions that can support people during busy days.

Her message is particularly relevant to modern celebrity culture, where audiences increasingly want to see how public figures balance demanding careers with personal lives.

Collins Celebrates the New Role

Collins described herself as “very proud” to take on the position, signaling that the partnership is meaningful to her.

Her announcement also encourages followers to think about wellness in a practical way.

Finding simple and effective habits can make self-care feel more achievable, even when schedules are unpredictable.

For Collins, IM8 appears to be one of those habits.

What This Means for Lily Collins’ Personal Brand

The partnership also fits naturally into Collins’ broader public image.

Her career has long intersected with fashion, beauty and lifestyle content, particularly through her work on Emily in Paris.

Adding wellness to that mix allows her to expand her influence while staying connected to subjects that are relevant to her audience.

The role also reflects how modern celebrity careers increasingly extend beyond acting.

Today, an actor’s personal brand can encompass entertainment, fashion, beauty, wellness and entrepreneurship.

Why Fans May Be Interested

Fans often enjoy seeing how celebrities manage their lives away from the screen.

Collins’ comments about balancing motherhood, work and personal wellbeing offer a glimpse into that side of her life.

Her new partnership may therefore appeal to audiences who follow her not only for her acting career but also for her lifestyle and fashion influence.

HOLR has the latest celebrity and lifestyle news, and Lily Collins’ new role with IM8 represents another example of a major star expanding her influence into the wellness space.

As she balances life as an actress and mother, Collins is encouraging her followers to look for simple ways to prioritize themselves—even on the busiest days.