Kim Kardashian Debuts Bold Curly Blonde Bob in Latest SKIMS x Cavalli Campaign

A Dramatic Hair Makeover

June 25, 2025: Kim Kardashian stunned fans with an unexpected transformation—swapping her signature long brunette locks for a voluminous, curly blonde bob. The new look, likely a wig, was revealed in photos from her upcoming SKIMS x Roberto Cavalli swimwear campaign. Paired with a bold red headband, Kim’s fresh ‘do exuded retro glamour reminiscent of 1960s Italian cinema—described by campaign creatives as capturing “Italian mob wife” chic.

Image Credit: Instgaram /@kimkardashian

Fierce and Unrecognizable

In one standout shot, Kim poses in a tiger-print Cavalli swimsuit as part of the campaign’s jungle-themed aesthetic. The striking yellow curls and dramatic accessories make her almost unrecognizable—fans on social media called it a “70s fever dream” and praised the “breathtaking” wig styling.

 

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Style & Collaboration

This bold makeover is part of Kim’s new SKIMS campaign, which rolls out June 27. The line features Cavalli’s archival animal prints—zebra, tiger, floral—and channels old-school glamour in swimwear, cover-ups, and accessories. The campaign also features Kris Jenner, making it a true moment for the Kardashian matriarch with retro flair.

Kim recently revealed that she personally pitched the collaboration to Cavalli’s creative director via DM, inspired by her vacation wardrobe. She insisted her mom be part of it too: “There’s no one more fabulous than my mom,” she told Vogue .

Image Credit: Instagram /@kimkardashian

What Kim’s Hair Says

Hair has long been Kim’s canvas for self-expression. She’s said before that as a blonde, she feels “sassier” and more confident, reverting to brunette when she needs to feel empowered. She’s even joked she’d specify hairstyling in her will—her hair matters to her identity.

Earlier this year, she unveiled a sleek bob after chopping off seven inches, and she’s experimented with red and icy blonde wigs—reinventing her look frequently, and flawlessly.

Final Take

Kim’s curly blonde bob marks her most dramatic reinvention yet—a fearless nod to retro Hollywood and a bold statement for the SKIMS x Cavalli line. It shows she’s not just a trendsetter, but a style chameleon always ready for the next transformation.