Say hello to the collab of the year.
Canadian-born intimates apparel line, Knix, teamed up with Sarah Landry, of The Birds Papaya, to create a coveted collection- The Papaya Box- which has been two years in the making and officially launched on October 18th.
The limited-edition drop featured a collection of custom items designed in collaboration with Landry, who has worked alongside friend and Knix Founder & CEO, Joanna Griffiths, for years.
The two met when Griffiths first saw a photo of Landry in Knix back in 2017 and asked her to be part of an upcoming campaign. Landry boldly participated in the shoot, showing off her stretch marks for the first time publically, and the photo went instantly viral.
Landry has since gone on to be an incredibly successful girl boss- as host of The Papaya Podcast and creator of lifestyle blog, The Birds Papaya, Landry is an advocate for body positivity whose images are a catalyst for female empowerment.
This collaboration and limited-edition curated collection perfectly combine Landry’s fiercely confident style with Knix’s all-around comfort and functionality.
So what kind of items are featured inside the highly coveted Papaya Box?
The Papaya Box
Price: $150 CAD
The Papaya High Rise Legging in Shimmer & Shine: The Papaya Box features Knix’s first-ever legging! The Papaya High Rise Legging offers a smooth, sleek silhouette that hugs all your curves in all the right places. The fabric has a leather-look foil print surface that is both luminous and high-shine, and the waistband includes a banded panel that gently compresses the tummy to provide subtle shaping and support.
The High Rise Essential Thong in Birds of a Feather offers the smoothing comfort of a high rise with the seamless look of a thong.
The Longevity Bra in Black Shimmer is both flattering and functional. This medium-impact sports bra can be worn on its own or under your favourite workout gear.
Bonus! Inside, you can also score additional items from two incredible Black Women-led Canadian brands: Tish Jewellery Earrings and Nomi & Sibs Drinkware Label!
The response to the initial announcement was overwhelming, with over 30,000 people having signed up for The Papaya Box waitlist within two days of the announcement.
The Knix Papaya Box sold out in a record 27 minutes, generating over $1M in sales. Stay tuned for the restock, which you can find on https://knix.ca.