July 31, 2026: Kylie Jenner is inviting beauty lovers to discover the inspiration behind her newest fragrance collection. The beauty mogul shared a new Instagram Reel captioned, “get to know mood stones with kylie 💗,” offering fans an inside look at the Mood Stones fragrance trio from Kylie Cosmetics.
HOLR breaks down the story here.
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Kylie Introduces the Mood Stones Collection
In the new video, Kylie walks fans through the Mood Stones collection, explaining the concept behind the three fragrances and encouraging followers to discover the scent that best matches their personality and mood.
The collection features three Eau de Parfums:
- Cashmere Muse – a clean floral musk with notes including bergamot, frangipani, and salted musk.
- Blush Wood – a soft woody floral fragrance featuring rose, honeysuckle, and cedarwood.
- Velvet Brew – a richer amber-spice scent with hazelnut, orange blossom, coffee, and patchouli.

Image Credit: Instagram @kyliejenner
A Fragrance for Every Mood
Unlike a traditional single-signature perfume launch, Mood Stones was designed as a trio that allows wearers to choose a fragrance based on how they feel each day. Kylie has described the collection as offering “a fragrance for every moment,” with each bottle reflecting a different mood and personality.
The sculptural, stone-inspired bottles also set the collection apart, giving the fragrances a minimalist and modern aesthetic.

Image Credit: Instagram @kyliejenner
Available Now Through Kylie Cosmetics
The Mood Stones collection is now available on the Kylie Cosmetics website and will arrive at Ulta Beauty on August 2, giving fans multiple ways to shop the new fragrances. Since its launch, the collection has generated excitement across social media, with many beauty enthusiasts praising both the unique bottle designs and the distinct scent profiles.
HOLR has the latest news.

Image Credit: Instagram @kyliejenner
FAQs
What did Kylie Jenner post on Instagram?
Kylie Jenner shared a Reel inviting fans to “get to know Mood Stones,” introducing her newest fragrance trio from Kylie Cosmetics.
What is the Mood Stones collection?
Mood Stones is Kylie Jenner’s fragrance trio featuring Cashmere Muse, Blush Wood, and Velvet Brew, with each scent representing a different mood.
Where can fans buy Mood Stones?
The collection is available now through Kylie Cosmetics and will be available at Ulta
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Published by HOLR Magazine

