The lifestyle icon has officially joined the Garrett Graham fan club after realizing she did not actually know her Starbucks co-star before filming.
August 25, 2026: Martha Stewart may know how to make just about everything, but apparently recognizing the star of Off Campus was not on the list. The lifestyle icon recently appeared alongside Belmont Cameli in a new Starbucks advertisement, and the funniest part is that Stewart admitted she did not actually know who the actor was before the commercial came out.
The ad features Stewart interacting with Cameli while seemingly pretending that she has no idea who he is. The joke became even better after Stewart revealed in the comments that the man she originally interacted with during filming was actually Cameli’s stand-in—not the actor himself.
“Wow! The actor I was interacting with while we shot the commercial was a different guy – a ‘stand in,’” Stewart wrote. “This guy is cuter!!!!”
HOLR has the latest on Martha Stewart’s unexpected Off Campus connection and the Starbucks commercial that has fans welcoming her into the Garrett Graham fan club.
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Martha Stewart Has Entered Her ‘Off Campus’ Era
If you need Martha Stewart, apparently she will be busy binge-watching Off Campus.
The new Starbucks commercial has introduced Stewart to Cameli, who plays Garrett Graham in the upcoming Prime Video adaptation of Elle Kennedy’s popular Off-Campus book series. While the commercial itself is designed to be playful, Stewart’s reaction after seeing the final version has become the real highlight for fans.
Her comment suggests that she was not particularly familiar with Cameli before filming. Instead, she had been interacting with his stand-in on set, meaning the person she thought was her co-star was not actually the actor who appears in the finished commercial.
Once she saw Cameli in the final version, however, Stewart clearly had a different reaction.
Martha Stewart’s Comment Quickly Became the Funniest Part
Stewart’s “This guy is cuter!!!!” comment immediately added another layer to the commercial.
Rather than simply promoting Starbucks, the behind-the-scenes story turned the ad into a mini pop-culture moment. Fans now have the unusual image of Martha Stewart discovering a new TV heartthrob at the same time as everyone else.
And judging by her comment, she was not exactly disappointed by the discovery.
The internet has since embraced the joke, with fans welcoming Stewart into the growing group of viewers eagerly waiting to see Cameli take on the role of Garrett Graham.
Image Credit: Starbucks
Who Is Belmont Cameli?
Belmont Cameli is an actor known for projects including Saved by the Bell and Empire. His latest role is expected to introduce him to an even larger audience as Garrett Graham in Off Campus.
The series is based on Elle Kennedy’s bestselling Off-Campus novels, which became particularly popular among romance readers. Garrett is one of the central characters in the book series, making Cameli’s casting one of the details fans have been closely watching.
For viewers who already know the books, his appearance in the Starbucks campaign is another opportunity to get a glimpse at the actor before the series arrives.
What Is ‘Off Campus’ About?
Off Campus is based on Kennedy’s college-set romance series and follows a group of hockey players and their relationships as they navigate university life, friendships and romance.
The books have developed a large fan base since their release, particularly among romance readers, and the television adaptation has been one of the more anticipated book-to-screen projects.
Cameli is set to play Garrett Graham, one of the series’ best-known characters. His character is a college hockey player and one of the main romantic leads in the first book, The Deal.
That means fans are already paying close attention to how Cameli will bring the popular character to the screen.
Starbucks Turned the Ad Into an Unexpected Casting Moment
The Starbucks commercial may have nothing to do with Off Campus itself, but its timing is certainly working in Cameli’s favor.
With interest surrounding the upcoming series, seeing him appear in a major brand campaign gives fans another opportunity to familiarize themselves with the actor before the show premieres.
The commercial also gives him a chance to show off a more playful side, particularly opposite someone as recognizable as Stewart.
For Stewart, meanwhile, the ad appears to have created an entirely unexpected introduction to a young actor who may soon become one of the internet’s favorite new TV stars.
Martha Stewart Is Already a Fan
The funniest part of this story may be that Stewart essentially discovered Cameli after the commercial was already filmed.
Her comment makes it clear that she had not realized the actor she was supposed to be interacting with was not actually the person on set. The stand-in had filled the role during filming, leaving Stewart to discover Cameli properly once the finished commercial was released.
Her enthusiastic reaction has made the behind-the-scenes detail almost as entertaining as the ad itself.
And if Stewart really does start watching Off Campus, she will have plenty of time to get acquainted with Garrett Graham.
Image Credit: Starbucks
Fans Are Loving the Unexpected Pairing
Martha Stewart and Belmont Cameli are not exactly the celebrity pairing anyone expected to see in a Starbucks commercial.
That is part of what makes the campaign so memorable.
Stewart brings decades of cultural recognition and a very specific lifestyle brand personality, while Cameli is stepping into a major new television role that has already generated excitement among romance fans.
Put the two together, add Stewart’s post-commercial realization that Cameli is, in her words, “cuter,” and the result is exactly the kind of unexpected celebrity moment that social media loves.
‘Off Campus’ Fans Have a New Member
The reaction to Stewart’s comment has also turned her into an unofficial member of the Off Campus fandom.
The phrase “Welcome to Garrett Graham hive, Martha” perfectly captures the joke. Stewart may have discovered Cameli through a Starbucks ad, but she now has a very popular character to meet when she starts watching the series.
For fans, it is also a fun reminder that the actors stepping into beloved book roles are quickly becoming recognizable outside the traditional entertainment press cycle.
Why the Commercial Is Getting So Much Attention
The ad itself is relatively simple, but the story behind it gives viewers something extra to talk about.
Celebrity commercials often generate attention because of the unexpected combinations they create. In this case, Starbucks brought together a beloved lifestyle personality and a rising actor who is about to enter a major new television franchise.
Stewart’s genuine reaction after the campaign went live then transformed a standard promotional moment into a social media conversation.
HOLR has the latest entertainment and celebrity news, and Martha Stewart’s unexpected introduction to Belmont Cameli may be one of the more entertaining celebrity moments of the week. While Stewart initially thought she was interacting with the actor during filming, she later learned that the person on set was actually his stand-in.
Now, after seeing the finished Starbucks commercial, Stewart appears more than ready to meet Garrett Graham—and perhaps binge Off Campus along the way.
FAQs
Who is Belmont Cameli?
Belmont Cameli is an actor who is set to play Garrett Graham in the upcoming Off Campus television adaptation. He has also appeared in projects including Saved by the Bell.
Why is Martha Stewart talking about Belmont Cameli?
Stewart and Cameli appear together in a new Starbucks advertisement. After the commercial was released, Stewart revealed that she had actually interacted with Cameli’s stand-in while filming.
What did Martha Stewart say about Belmont Cameli?
Stewart joked in the comments that the actor she interacted with during filming was a stand-in before adding, “This guy is cuter!!!!” about Cameli.
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Published by HOLR Magazine
Image Credit: Starbucks/Instagram