Coach has announced the launch of Coach x Michael B. Jordan, the first-of-its kind creative collaboration with well known actor, producer and first global face of Coach menswear, Michael B. Jordan. 

Guided by Coach Creative Director Stuart Vevers, this is Jordan’s first venture into the world of fashion design. He’s bringing his passion for Naruto, a popular Japanese anime and manga, to this unisex ready-to-wear footwear and bag collection.  The collection combines Coach’s workmanship with Jordan’s rapport for practical fashion and graphic codes from the world of Naruto.



The pieces range from parkas, jean jackets and pullovers to backpacks, utility packs and hybrid sneaker boots. With a variety of technical details like removable sleeves, tactical straps and elastic closures, it also features images of characters from the Japanese anime as well as the series’ trademark “eye” motifs reimagined with Coach’s Retro C graphic.

The references go back to the story of Naruto Uzumaki, a ninja who starts off as an outsider and earns the respect of his community as he works with his friends to protect it.

Coach released a campaign that mixes its values and workmanship with Jordan’s cinematic skill and Naruto’s magical iconography.



“Working with Michael is always a great experience,” said Vevers. “He’s a great collaborator because he always puts his heart and soul into everything he does, and because he brought something authentic and personal to the collection.”

“With my name on this collection, it was important to design pieces that represent my cultural influences and my community; pieces that I could see my friends, family and fans wearing with pride,” said Jordan. “As with all aspects of my work, this collection is about bringing fresh perspectives and unique voices to the forefront.”


Coach will also celebrate the collection with global pop-ups in Japan, Malaysia and the United States, a dedicated Coach experience in the VIZ Media booth at New York Comic Con on October 3-6, and a range of limited-edition T-shirts.

The Coach x Michael B. Jordan collection is now available online at and in stores.


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