Coming off the heels of their FW21 collection, the Canadian outerwear brand kicks things up a few notches in the extravagance department with their gold collection.
Each year the luxury brand fine-tunes their usual offering of detailed winter gear to feature 24-karat gold trimmings and hardware. The extravagant upgrade is brought to life by an artistic campaign video and photography shot by visual artist Bladi. While legendary photographer David LaChapelle injected his surrealist touch into the previous FW21 Moose Knuckles campaign, the gold collection boasts a more laid-back vibe. Aptly titled “Winter Romance” the gold-plated outwear wear is modelled by the prolific fashion influencer Bloody Osiris and beauty expert Ella Bands as they cruise the streets of New York on a cold night. The extravagance of the brand’s parkas with solid gold detailing is offset by the pair gliding around Uptown in a retro convertible sporting gold rims to a jazzy soundtrack.
The gold collection checks all the boxes from a luxury outerwear brand but with an added flex. Ranging from $150 to $1450, staple winter gear such as parkas are available with a variety of different features depending on your ideal weather-proof coat. The “Willston” parka boasts a calf-length slim fit built from weather-proof Nyluxe, with elastic sleeves and a velvet trim hood featuring Moose Knuckles branding. A more traditional model exists in the “Watershed” parka, which swaps out the simple hood for a detachable one with lamb shearing trim with all the same slim fit comfortability. Moving on to the aesthetic highlights of the collection, the “Kandik” bomber jacket holds all the same Canadian winter-proof capabilities but with a more flashy profile. Luxury reaches its absolute climax with the “Bedeque” bomber jacket; taking the standard gold hardware and trimmings found on the collection up a notch with golden patches on the arms and chest of the jacket. Each piece from the collection is available in either a white or black colourway and shares a standard 24-karat gold Moose Knuckles logo on the shoulder. Besides the offering of meticulous engineered winter garments, a handful of casual pieces are available from the gold collection as well. Perfect as an underlayer or for a cozy day at home, long sleeve t-shirts to pullover sweatshirts are presented built from french terry cotton equipped with gold accents.
Typically the clout surrounding outdoor garments comes from the technical weather-resistant abilities that you’d expect from a high price point, however, Moose Knuckles takes every opportunity to show off. From the over-the-top 24-karat gold collection to the stylish campaigns feating trendy names such as Pete Davidson, there really isn’t much else the brand could do to turn heads. Look out for the gold collection to arrive on the Moose Knuckles website and stores, as well as in select retailers.