Versace Home is excited to announce the opening of a flagship and showroom in via Durini 11, Milan.
Opened in collaboration with Interni Spa, the new boutique is at the very heart of the design street of the city. Echoing the unique elegance of Versace residences, the new store is located in a classic Milanese palazzo. Spanning across 500 square meters, the visually impactful space was designed by the famed Vudafieri Saverino Partners and features Versace’s latest furniture designs, created in partnership with Lifestyle Design.
The facade is interspersed with monumental Ionic columns, on top of which stand statues representing the Arts. At the entrance, LED lights illuminate a spectacular flight of stairs, framed by mega-screens and video walls.
Structured like a real home, the store features an entrance hall, dining room, long corridors and a master suite comprising a bedroom and sitting room. In true Versace fashion, the interior opens to a secret garden. Hidden, at first sight, the mysterious garden presents a link between the outdoors and nature.
Boutique walls are decorated with symmetrical frames. Gold leaf accents serve as a backdrop to display bookcases. Playful contrasts can be found in the curtains: the fabric is replaced with wire mesh panels that reference an industrial style, paying homage to Versace’s fabric explorations. Gold tones permeate the space, while the graphic Greca pattern adds continuity to the space.
The new boutique opened its doors on April 15th, 2021.