Hello Molly was co-founded by Ena Hadziselimovic and her business partner who chooses to remain anonymous, in Sydney, Australia. They were just young university students back then, in 2012. The girls were inspired by the idea that everyone should have easy access to on-trend, must-have wardrobe essentials that don’t break the bank.

They’re committed to selling high-quality products at affordable prices and offering a wide variety of styles suitable for every occasion. The brand has managed to stand out amidst the highly saturated market of online women’s fashion retailers. The girls have grown a multi-million dollar e-commerce business in a considerably short amount of time. Furthermore, they became an industry leader and one of Australia’s fastest-growing online businesses. With the multitude of unique designs they release every week, they will always have something available to compliment your personal style. Whether you want to embrace your flirty feminine side or a bold edgier side, Hello Molly has got you covered. 


Calipo Mini Skirt | shop here 

Permanent Vacation | shop here 

The light airy materials, the fresh colours, and the organic prints that make up these garments make this the perfect summer ensemble suited for any gathering. The puff sleeve makes the look youthful and playful, however, the v-neck and cropped feature of the top still make the look very sexy. The skirt accentuates the waist and hugs the curves with the flattering wrap and tie detail. Both garments can be worn separately with different outfits to achieve an endless amount of versatile looks. They can also be worn together, just like our stylists have paired with a pair of lace-up heels for a more sophisticated look.


East Meet West Dress | shop here 

This red satin dress is the perfect statement piece to add to any wardrobe. The wrap detail slightly accentuates the waist which compliments the relaxed fit of the dress. The lantern sleeves and frill detail add a fun flare, while the pop of colour makes a statement all on its own. It’s the perfect combination of fun, flirty, and elegant.



Creature Comfort Floral Button Up Dress Navy | shop here 

This casual summer dress makes getting dressed and looking chic while doing so a little easier. The relaxed fit makes it ideal and comfortable to wear during the hot summer months. The simple floral print and subdued colour make the dress easy to pair with accent pieces, just as our stylists have paired this look with a straw hat and slip-on sandals.


Always the love songs Dress Forest Green | shop here 
This perfect little number can be worn for a number of occasions, making it a practical statement piece in any wardrobe. The lantern sleeve and the off-the-shoulder shirred neckline are flirty and feminine features. The belt cinches and highlights the waist, providing a relaxed yet flattering fit. The forest green colour is very on-trend and versatile. For this reason, it is possible to wear the dress in the autumn months as well.



Phylis Dress Navy | shop here 

This may just be a simple floral dress, but there’s nothing simple about what it has to offer. It’s casual yet effortlessly sexy, with a tie in the front accentuating the bustier. Not to mention the thin straps drawing attention to the décolletage and shoulders. The dress has been paired with sneakers to achieve a trendy street look, however, the simplistic design makes it easy to be paired with other accent pieces. 

Shop more of Hello Molly here.

View the rest of our online lookbooks for more inspiration!