By now you have most likely seen little white canvas bags with Gwyneth Paltrow’s brand’s name Goop all over Toronto’s Yorkville and Instagram. If you don’t know, Goop has set up a pop-up shop in Toronto’s upscale neighbourhood, Yorkville, that runs until late September.

At the Goop pop-up, you can shop a few of Paltrow’s favourite brands that are featured on the Goop website. The Goop pop-up store features a few of the best in categories such as beauty, fashion, home decor and wellness.

Here are a few of our favourite finds at Toronto’s Goop Pop-up:


Tata Harper

Once you’ve tried the Tata Harper Resurfacing Mask, skincare will never be the same for you. It’s one of Goop’s favourites and it’s also one of my favourite beauty products. Although Goop only offers a small selection from this brand, they showcase what they feel has worked for them and what Paltrow or the Goop team uses. Tata Harper is a natural skincare range that’s made with ingredients sourced from the founder’s farm.



Here’s another clean beauty brand you can fall in love with this summer. As you know, Paltrow is all about living your best life —  therefore, using clean beauty products is a must. Pick up a beautiful hue from the select Kosas lipsticks. You may also want to try the Tinted Face Oil. Don’t worry if a product you want to buy sells out because they’re also available on Goop’s website!


Heretic Parfume

If a new summer scent is on your radar, then look no further. Heretic parfume is a 100% natural fragrance brand. You can choose from three available in-store scents; Dirty Lemon, Florgasm and Dirty Rose.


It’s All Good Cookbook, photo via Amazon

Home Essentials

From recipes books to candles, elegant cookware, a Mosser Cake Glass Stand, to handmade baby wool throws from Peru. You can pick up a little piece of Goop magic for your home. If you haven’t gotten a chance to try one of Paltrow’s recipes pick up her New Times Best Selling cookbook It’s All Good.



Fashion Favourites

You’ll love the gorgeous and affordable navy leather bucket bag called the “Bisset Bag” by Staud. G.Label swimwear, beautiful vibrant summer dresses by La DoubleJ, luxe accessories from Foundrae, lightweight Smythe blazer and if you really want to splurge  — the refurbished Rolex collection.