Selena Gomez is expanding the Rare Beauty lineup with another highly anticipated beauty launch. The singer, actress, and beauty entrepreneur recently introduced the brand’s Soft Pinch Lip Oil Stick, describing it as a hybrid product that combines the best qualities of a lip oil, gloss, and lipstick. HOLR breaks down the story here.
Selena Gomez Announces the New Launch
Gomez revealed the product on Instagram by sharing a series of close-up photos featuring the new lip formula. In one image, she applies the product herself, while another showcases the complete shade lineup.
Alongside the post, Gomez wrote:
“It’s basically a lip oil, gloss, and lipstick in one 💕 New Soft Pinch Lip Oil Sticks (in 8 shades!) arrive 7/7 @rarebeauty @sephora @ultabeauty.”
Additionally, the announcement confirmed that customers will be able to shop the collection beginning July 7 through Rare Beauty, Sephora, and Ulta Beauty.
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A Hybrid Formula Designed for Everyday Wear
According to Gomez, the new Soft Pinch Lip Oil Stick combines the hydration of a lip oil, the shine of a gloss, and the color payoff of a lipstick.
Furthermore, the collection launches in eight shades, giving shoppers a variety of options ranging from everyday neutrals to richer, bolder tones.
The sleek packaging also reflects Rare Beauty’s signature design, featuring rounded caps that make the products instantly recognizable within the brand’s growing collection.
Image Credit: Instagram @selenagomez
Fans React to the Beauty Drop
The launch quickly attracted attention across social media. Fans praised the wearable shades, while many expressed excitement about trying another addition to Rare Beauty’s expanding makeup lineup.
Meanwhile, beauty enthusiasts highlighted the hybrid formula, noting that products combining hydration with buildable color continue to grow in popularity.
As a result, the announcement generated thousands of likes, comments, and shares within hours of its release.
Rare Beauty Continues to Grow
Since launching in 2020, Rare Beauty has become one of the beauty industry’s fastest-growing celebrity brands. The company has earned praise for creating inclusive makeup products while also supporting mental health initiatives through the Rare Impact Fund.
Additionally, the Soft Pinch collection has become one of the brand’s most recognizable product lines. The introduction of the Lip Oil Stick expands that range and offers customers another versatile option for everyday makeup looks.
Image Credit: Instagram @selenagomez
Why Is Selena Gomez Trending?
Selena Gomez is trending after unveiling Rare Beauty’s newest Soft Pinch Lip Oil Stick. The announcement has generated excitement among beauty lovers, many of whom are eager to try the new hybrid formula when it launches.
Furthermore, the reveal reinforces Rare Beauty’s reputation for introducing innovative products that combine comfort, color, and skincare-inspired ingredients.
HOLR has the latest beauty and entertainment news and will continue to provide updates on Rare Beauty’s newest launches.
Image Credit: Instagram @selenagomez
Faqs
What is Rare Beauty’s Soft Pinch Lip Oil Stick?
It is a new hybrid lip product that combines the feel of a lip oil, the shine of a gloss, and the color of a lipstick.
When does the Soft Pinch Lip Oil Stick launch?
The collection launches on July 7.
How many shades are available?
Rare Beauty is releasing the Soft Pinch Lip Oil Stick in eight shades.
Where can customers buy the new product?
The collection will be available through Rare Beauty, Sephora, and Ulta Beauty beginning July 7.
Published by HOLR Magazine