After the year we’ve all had, it’s important that we all take a little bit of time out of our days to practice self care. Beyond sanitizing, distancing and giving back to your local community, taking the time you need to look after yourself is one of the most important things you can do in these present and unprecedented times.


Here are the five biggest self care and beauty trends that are expected to make waves in 2021.

Digital Detox

Put down your phone – wait, finish reading this article and then put down the phone! We’ve all become slightly addicted to technology. There’s no denying that we’re all a bit addicted to our phones and that’s A-OK. For many of us who are isolated away from family and friends, our phones have become a lifeline that allow us all to reach out to one another and to connect in a time where people crave interaction with one another. However, it’s important to set aside time to log-off and detox from all things digital. Have some analogue downtime, read a book, have a bath, swim, go for a walk – the possibilities are endless!

Skin Care Made Simple

Gone are the days of jade rollers and 17 part skin care routines. Say hello to common sense skin care with smart ingredients. The hype surrounding minimalist skin care is well earned. Embrace practicality and common sense by developing a simple routine that you’ll be able to commit to doing every single day and night. Realistically we’re busy people and we don’t have time for a 30 minute skincare routine every single night. Limiting your routine by cutting back on exfoliation and committing to hydration and SPF protection you’ll be able to create a simple routine that leaves your skin feeling clean, refreshed and hydrated. If you’re looking for a brand that’s committed to cruelty free, natural skin care we can wholeheartedly recommend Go-To, a cute-as-hell, simple and fun Australian brand that’s been making waves in the skincare industry.

Prioritise Health and Wellness With Radical Self Care

Let’s be honest, no amount of face masks are capable of curing your depression and realistically no amount of yoga poses will cure your cold. Because of this experts are encouraging people to engage in radical self care rather than the sort of superficial self care you might otherwise see popularised. The University of Indiana defines radical self care as “the assertion that you have the responsibility to take care of yourself first before attempting to take care of others.” This means that you have to seriously commit to looking after your own physical and mental health. Speak to a doctor or therapist as needed and remember to go easy on yourself, it’s been a hard year for everyone and you need to cut yourself some slack! If you’re interested in learning more about radical self care, head here

Better Beauty 

When it comes to 2021 beauty trends the overall theme is that consumers are pushing big brands to step up and do better than they have in the past. This has been particularly evident in calls for brands to release more inclusive shades to reflect the wide range of skin tones across the world and also in the world of eco-friendly products. From plastic free products to products that forgo packaging all together, there are so many beauty brands stepping up to be more eco-frendly in 2021 and we are 100% here for it!


If you’re an aspiring beauty guru and the events of the last few years have made you want to re-evaluate your career path, you might even be considering a career in the beauty and wellness world. If that’s you, check out these online courses which can help you qualify as a beauty therapist, masseuse, salon manager or any other sort of beauty and wellness role. 

Make A Party Out Of Exercise 

You probably don’t need an article to tell you that exercise is good for you. Not only will it make you fitter and help you lose weight but it also improves your mental health and wellbeing by releasing chemicals such as endorphins that can make you feel more relaxed, reduce stress and your risk of depression whilst also improving your sleep. I know what you’re thinking, squats make me sad but there’s a solution to all this! Introducing Emkfit, a free online HITT workout that we’ve been loving. Set to the latest bangers and pop classics, the dance workout combines the best things about exercising and clubbing and you can do it from the safety and comfort of your own home.