Sevigne is an Australian-based lingerie brand that launched online in 2020. Now, 2 successful years later the brand is partnering with iconic Canadian retailer Simons. 

Natalie and Mirela Bazine founded the company in 2019 and labelled it a minimalist lingerie brand that was inspired by the relaxed Australian way of life. Sevigne stands for elegance, timeless designs, and commitment to standing for and honouring body inclusivity. 

Simons is a Canadian retailer that prides itself on providing Canadians with some of the best clothing, decor and more in their stores and online. A big part of Simons is their vision of sustainability, they take part in making sure the clothes they sell and produce are up to their standards when it comes to reusability, organic materials, how much water is used and how to reduce their carbon footprint. 

The partnership between Sevigne and Simons is perfect for those Canadians who love the style and designs that Sevigne creates and that Simons makes accessible. Simons is known for carrying a fashion-forward range of brands and designers and bringing Sevigne into Canadian stores first is a major move. The two brands think alike and are a perfect ‘natural’ partner for each other. 

Starting off right the Sevigne capsule collection at Simons features three matching lingerie starts with various styles, and 2 are exclusive sets that are only available at Simons. 

Esmee Lace Plunge Bra $59:

The sophisticated look of this bra and panty set is the iconic Sevigne look with a floral touch. This full shape nylon blend bra and soft underwire for support is a perfect look for everyday wear or for those special occasions. 

Claudia Lace Balconette $69:

This pink hue with a cute cut is the perfect balconette. The delicate padding and floral lace are great for any occasion, matching bottoms are sold separately but they are a great look and are high-waisted. 

Frankie Applique Lace Bra $59: 

The Frankie lace is a little more on the everyday side of bras but will surprise you with its floral eyelash lace accents. This pink hue has red accents that really add to the overall look of the lingerie. 

These three collection pieces are a signature look for Sevigne, the lace and embroidery are delicate and simple, yet elegant and sexy. Sevigne’s collection is perfectly made and tailored to celebrate the female physique and natural figure, each bra features thin moulded cups with minimal padding and adjustable straps for comfort. Always having design and quality in mind, Sevigne used high-quality European fabrics that feel luxurious and soft on the skin. 

Article published by HOLR Magazine