Much to fan’s excitement, SZA is releasing a new beauty line. Reportedly, these new products are both cruelty-free and gluten-free.

SZA Concert

July 5, 2025: SZA is one of the most acclaimed and popular female R&B artists in the industry. For example, her album SOS, and the deluxe edition, remained on top of the R&B album charts for months. Specifically, SZA is known for her poetic lyrics and soulful singing voice. However, instead of releasing a new album, she recently announced that she would be releasing a makeup line inspired by nature.

SZA Not Beauty

According to V magazine, SZA’s new brand is clean and vegan. In addition, it is also cruelty-free and gluten-free. Reportedly, the packaging of the products will feature wood-like textures, as SZA has been clear that her new brand will be environmentally conscious.

SZA makeup

The R&B singer has stated that her new makeup line is not her trying to create yet another highly sought-after celebrity product.

“NOT BEAUTY wasn’t about me trying to enter the beauty market, it’s about me filling a need, it’s about me needing something that lasted as long as my show, as long as my conversation, as long as my date,” said SZA.

New Makeup Brands

In addition, SZA states that her products are hydrating and non-sticky.

“There was nothing that existed that did that for me and also made me feel moisturized. I don’t know much about much, but I know a lot about lips, and I feel like NOT BEAUTY is not beauty. It is just something that I wanted to share that worked for me and I hope works for you. It’s really well made. It’s awesome,” she continued.

New Lip Gloss Sephora

SZA’s first product with her brand is a lip-gloss collection. Specifically, the colors included are a pink-tinted gloss called Strawberry Jelly, a clear Quartz color, and a nude shade called In the Flesh.

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