Introducing, the Gucci Pet Collection!

Say hello to the most fashion-forward pet collection pawfectly designed for your furry friend. Gucci recently unveiled the House’s Gucci Pet Collection.

This collection features a wide-ranging selection of items designed for dogs and cats that thoughtfully combines high-quality materials and craftsmanship with innovation. You’ll also make note of the House’s signature motifs across the collection.

All about the collection

The latest lineup of pet must-haves continues the narrative of surprise and delight behind Gucci Lifestyle, which the brand launched in September 2021. As a result, these are pieces that have been curated to accommodate all of the fine parts of everyday life- ensuring your pet looks and feels its best along the way.

The collection has been released through a campaign with art direction and photography by Max Siedentopf. Infused with a retro-inspired, dream-like patina, a playful cast of dogs and cats of various types and sizes, wearing pieces from the new collection, are set against clean and colorful backgrounds that allow each animal’s personality to shine, inspired by the House’s underlying vision of individuality.

The details and offering

The offering includes collars and harnesses in plain leather, GG canvas, Web stripe, or the Herbarium or all-over geometric G print. Some are also embellished with House details such as the Interlocking G logo or studs.

For pets who love to take walks, leashes are available in varying lengths and widths to accommodate all sizes. Consumers can shop also for bag holders, and Air Tag cases, all of which are readily available in the same materials and motifs to coordinate or mix and match.

Within a selection of items that also serve as design pieces for the home are Made-to-Order miniature couches on which pets can lounge, feeding bowls with various House prints, cloches to cover bowls with, hard-sided cases with removable ceramic bowls and handles for easy transport as well as coordinated feeding mats.

For those who love to travel with their pets, comfortable carriers in GG canvas are also part of the collection mix. Pet apparel from the House also includes polos, T-shirts, knitwear, and coats, which are designed with a vibrant colour palette and playful, signature motifs. These motifs include things from all-over strawberries and hearts to Interlocking Gs and the classic monogram. We love that you can coordinate your pet with other classic Gucci offerings.

Sustainability

Gucci is dedicated to integrating sustainability practices into its designs. As a result, the Gucci Pet Collection includes items made from recycled polyester, recycled cotton, or Demetra — this is Gucci’s groundbreaking material that was unveiled in June 2021.

More specifically, Demetra combines quality, softness, and durability with an eco-friendly ethos and is made from animal-free raw materials that are primarily from renewable and bio-based sources. After years of research and development, Demetra is manufactured entirely in a Gucci factory in Italy. It uses the same expertise and processes for tanning that give the material its pliable and resilient performance with a supple finish.

CREDITS

Creative Director: Alessandro Michele

Art Director & photographer: Max Siedentopf

Published by HOLR Magazine.