As usual, we see new trends on Tiktok and immediately get curious about what’s going on with these trends. The Coach Pillow Tabby shoulder bag is, according to Tiktok, the bag of the year.

The Coach Pillow Tabby shoulder bag is a modern take on a 1970s Coach design, the Tabby shoulder bag is crafted in smooth leather and finished with Signature hardware for an iconic touch, the compact bag features two detachable straps to carry by hand, style as a short shoulder bag or wears crossbody.

While the Pillow Tabby made its social media debut back in February, it’s still receiving lots of love on TikTok with over 2M views on the #pillowtabby and appearing on the top 10 videos of the #coachny. Many Tiktok users describe the bag as their new favourite, the squishiest bag and are completely obsessed with it.

The introduction of the bag on social media was starred by, the one and only, Jennifer Lopez, a brand ambassador for Coach and a total icon. Captured by Juergen Teller, the photos show her holding a 26 bag and a supersized one both in Taffy pink. 

Inside the purse, you’ll find a middle zip pocket that can serve as a place to store valuables, but also multifunction pockets that section the bag into two parts. While it’s relatively small, there’s more than enough room for all your go-to essentials. It has a snap closure and an exterior slip pocket.

This purse is a versatile everyday style that can be used as a shoulder bag, a clutch and a crossbody bag and it is the perfect statement piece needed in every outfit you can possibly think of. 

Shop Coach Pillow Tabby in four different colours Taffy Pink, Black, Ivory and Green and two sizes the 26 and 18. Available at