Each frame was designed by Elton himself, and the inspiration for the frames comes from his iconic style and famed music career.
Say hello to Walmart Canada’s most eye-conic line designed by the legendary, Elton John. This exclusive new eyewear collection gives fans of Elton John access to stylish, high-quality frames and the ability to support the Elton John AIDS Foundation. The goal of this collection was to ensure that there is a frame for every fan, thanks to the line’s incredible selection of shapes and colours to choose from.
The exclusive, evergreen collection – The Foundations Collection – will be available for purchase in Walmart’s Vision Centres across the nation and the lineup includes a total of 60 frames. Each frame will retail for $99( before tax) and are available in the following categories; prescription, non-prescription, sun, and reader. They are also embolized with a signature temple tip silhouette featuring an “E” Star mark, as well as Elton John’s iconic star brand detailing.
“Walmart Canada is pleased to announce an exclusive partnership to launch Elton John Eyewear in our Vision Centres across Canada,” said Shelly Kiroff, Senior Vice President, Health and Wellness and Pharmacy at Walmart Canada. “We know customers look to us for quality, on-trend brands at everyday low prices. This new launch will deliver a fun and trendy range of eyewear that will make our customers feel and look their best. On top of that, we’re proud to shine a light on the work of the Elton John AIDS Foundation.”
In helping to develop the line, Elton John worked closely with Walmart to create the brand, with each unique pair drawing inspiration from both his iconic style and musical profession. We love that each frame was also named by Elton himself- for instance, you can shop styles like “Rocketman” (a nod to his chart-topping hit and most recent Academy Award Nominated film of the same name), “A-List,” and “Prodigy.”
“Elton John Eyewear celebrates confidence, self-expression, and authenticity,” said Elton. “The line is designed to have something for everyone, so no matter who you are, you can always Look Yourself. It’s not just about glasses, it’s about changing the way people see themselves.”
The Elton John Eyewear collection is available at Walmart Canada stores nationwide.
To help support the Elton John AIDS Foundation, Walmart Inc. will donate a minimum of $1 million annually from the Elton John Eyewear collection. This will help promote HIV education and awareness as well as encourage individuals to take the first steps toward a healthier future.
Published by HOLR Magazine.