​What Brand Deal Did Alex Cooper Turn Down for $8 Million?​

July 01, 2025: In a recent episode of Boyfriend Material, hosted by Harry Jowsey, Alex Cooper, the influential voice behind the Call Her Daddy podcast, revealed she declined an $8 million brand deal. Her reason? The partnership didn’t align with her personal values. Cooper emphasized the importance of authenticity, stating she was uncomfortable associating her image with the product in question and didn’t want to compromise her integrity.

@harryjowsey $8 MILLION!?! @fathercooper @boyfriendmaterial ♬ original sound – Harry Jowsey

Alex Cooper Harry Jowsey Podcast Episode

During the podcast, Jowsey expressed astonishment at Cooper’s decision to forgo such a substantial sum. Cooper elaborated that the brand’s requirements and the nature of the deliverables made her uneasy, leading her to stand by her choice. She highlighted the significance of saying no to opportunities that don’t resonate personally, even when they come with hefty paychecks.

8 Million Dollar Brand Deal Alex Cooper Turned Down

While Cooper didn’t disclose the brand’s identity, online discussions have been rife with speculation. Some Reddit users suggest the offer might have come from controversial sectors like online gambling or political organizations, known for offering substantial sums for influencer endorsements. Others believe it could be from industries that don’t align with Cooper’s public persona.

Alex Cooper’s decision underscores her commitment to maintaining her brand’s authenticity. With a reported net worth of $22 million and a recent $125 million deal with SiriusXM, Cooper has solidified her position in the podcasting world. Her choice to decline the $8 million deal reflects a long-term vision, prioritizing credibility and audience trust over immediate financial gain.