Alexander Wang shocked the internet by introducing a viral campaign featuring some of our fave “celebrities.” 

Alexander Wang AI Campaign

May 30, 2024– As outlined in this TikTok video posted by user @holdensmith962, designer brand Alexander Wang has broken the internet with one of the “strangest” marketing campaigns to date.

Some people thought it was initially created with AI but it seems as though the brand got look-a-likes to resemble popular celebs for their latest campaign.

Alexander Wang AI

The campaign features Taylor Swift, Kylie Jenner, Beyonce, and Ariana Grande look-a-likes who are helping promote the brand’s new bag. Check out the clip here, posted to @alexanderwangny TikTok page. The caption for the post reads: “100% certified authentic – ricco back in stock 5.22” This is obviously a play on words as the individuals in the clip are not the “authentic” celebs they bear resemblance to.

Alexander Wang Look A Like Campaign

These individuals have gone viral for how much they resemble the celebs they look like. So, who are the viral “celebs” featured in the Alexander Wang Ricco Bag campaign? Check out the reported “celebs” below, as highlighted in the comment section of the post above.

“Ariana Grande” – Paige Neimann (@paigeneimann)

“Taylor Swift” – Ashley @noitsashley13

“Kylie Jenner” – Taylor Madison (@taylormadisonofficial)

“Beyonce” – @sur__bb

Alexander Wang Celebrity Campaign

The campaign also sparked a debate online regarding the celeb lookalikes and the ad being referred to as “authentic.”

As the following comment claims, the message of the brand is likely that there are a lot of designer (or non-designer) dupes out there, but there is only one authentic Alexander Wang Ricco bag.

What are your thoughts on this viral campaign?

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Published by HOLR Magazine

Image Credit: @holdensmith962, @alexanderwangny TikTok