Tom Holland Denied Purchase of His Own Non-Alcoholic Beer at Target Due to ID Issue
February 19, 2025: In a humorous turn of events, actor Tom Holland recently faced an unexpected challenge while attempting to purchase his own non-alcoholic beer brand, Bero, at a Target store in the United States. Despite being the founder of the brand, Holland’s English identification was not accepted, leading to a lighthearted yet ironic situation.
The Quest for Bero
Documenting his experience on Instagram, the 28-year-old “Spider-Man” star set out to find Bero on the shelves of local Target stores. After two unsuccessful attempts, Holland finally located his product at the third store. He shared his excitement with followers, stating, “I found it, and I actually just walked straight past it by accident.”
The ID Dilemma
However, the journey took an amusing twist at the checkout counter. Holland’s English ID was not accepted as valid proof of age, preventing him from purchasing the non-alcoholic beverage. He recounted, “They wouldn’t accept my ID because it’s English, and I couldn’t prove my age.
A Helping Hand
Fortunately, a helpful Target employee intervened, using their own ID to facilitate the purchase. Holland expressed gratitude for the assistance, highlighting the irony of being unable to buy his own product due to identification issues.
Bero: A Premium Non-Alcoholic Option
Launched in October 2024, Bero offers a range of premium non-alcoholic beers, including flavors like “Golden Pil” and “Hazy IPA.” Holland, who has been on a sobriety journey for nearly three years, created Bero to provide a high-quality, alcohol-free beverage option that promotes social inclusion. The brand emphasizes balance and moderation, aligning with Holland’s personal lifestyle choices.
Navigating ID Policies for Non-Alcoholic Beverages
This incident sheds light on the varying policies regarding the sale of non-alcoholic beverages in the U.S. While non-alcoholic beers contain minimal to no alcohol, some retailers require age verification for purchase. Target, for instance, mandates ID checks for all beer purchases, regardless of alcohol content. This practice aims to ensure compliance with state regulations and company policies.
A Lighthearted Reminder
Holland’s experience serves as a humorous reminder of the complexities that can arise from differing international identification standards and retail policies. Despite the hiccup, the actor’s good-natured recounting of the event highlights the everyday challenges faced by even the most recognizable celebrities.
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Published by HOLR Magazine
Image Credit: Jordan Strauss/Invision/AP, File)(Invision)