Andrew Scott Captures Grief in Sam Fender’s ‘People Watching’ Video 

January 29, 2025: Andrew Scott delivers a raw, emotional performance in the newly released music video for Sam Fender’s People Watching, the title track of Fender’s upcoming third studio album. The video, directed by Stuart A. McIntyre, follows Scott as he navigates loss, loneliness, and fleeting moments of connection.

A Journey Through Grief

The video opens with Scott waking up on a sidewalk, symbolizing a man lost in his own sorrow. He embarks on a desolate journey—hitching a ride, drinking in diners, smoking at bars, and seeking solace in the company of strangers. Throughout, haunting flashes of his childhood appear, revealing the deeper emotional weight he carries.

A Tribute to the Past

Despite moments of recklessness, Scott continuously sketches an image that ultimately forms a portrait of his mother. The final reveal underscores the video’s central theme—grief and the struggle to hold onto memories.

Sam Fender’s New Album Era

People Watching is Fender’s first album in three years, marking a shift from his Seventeen Going Under era. The record is described as an exploration of everyday lives, moving away from coming-of-age themes.

Andrew Scott’s Busy Year Ahead

Beyond his role in the music video, Scott has a packed 2025 schedule with multiple film releases, including Back in Action, Blue Moon, and Wake Up Dead Man: A Knives Out Mystery.

HOLR breaks down Andrew Scott’s gripping performance in People Watching and what’s next for both him and Sam Fender.

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Published by HOLR Magazine

Image Credit: Youtube