Even the most successful and driven beauty bloggers get stuck in a rut, and that’s always something that readers can sense. Unfortunately, this can trigger a vicious cycle in which you post not-so-interesting content, your readers get disappointed which shows in your blog’s metrics, you get even more de-motivated… You get the drill.
Guest post by Helen Cue
This is why it’s important to always leave your readers wanting more and always save some room for surprises. It’s definitely recommended to have a stable and defined voice and tone, but if you become too repetitive, you might chase away precious visitors.
So, here are some of the things you can do right now to make your beauty blog content more engaging and keep your readers interested:
1) Switch it Up
The best thing about blogging is having a loyal base of readers who value your content, but if you’re too repetitive and monotonous, even they will become less engaged and interested. To keep their attention and attract new visitors, you have to switch up your blog posts and make sure your readers are always pleasantly surprised by the new things you post.
Don’t be afraid of change – even if your readers don’t like it, you’ll be able to find out about it in analytics. Think of it as an experiment, trial and error – if you get it right, it’s definitely going to be worth it!
2) Try Interviews
Interviews are an age-old journalism form that’s very blog-friendly, but it frequently gets ignored by bloggers who work hard to get as many posts out there in the least amount of time. On the other hand, it’s something that readers simply adore. As a beauty blogger, here are some cool ideas on who you can interview:
- beauty brand owners/CEOs/entrepreneurs
- beauty influencers
- product managers (for newly launched products)
- marketing experts in the beauty industry
- DIY beauty product makers
- one of your readers!
3) Go Beyond Text
A blog doesn’t have to be all text, text, text. Sure, hitting those keywords will bring you that precious organic traffic, but other types of content work well, too.
“When it comes to engagement rates, video is king. And you don’t need to invest too much time and resources to do it – simply post some of your article (especially those in lists) in video form, coupled with background images and voiceover!”, says Estelle Liotard, a writer at TrustMyPaper.
4) Include Multimedia
In line with what we’ve mentioned in the previous paragraph, videos, images, animations and other types of multimedia content shouldn’t be just stand-alone posts but also included in all of your textual content. Multimedia is an incredible driver of engagement, which is often visible from social media posts that sink or swim due to bad or great post images.
For beauty blog, multimedia in the form of images is even more important than for other industries. Whenever and wherever you can, include images or videos of beauty products, before-and-after pics, Instagram screenshots and so on.
5) Find New Voices
There’s no shame in asking for help if you want to switch things up on your beauty blog. After all, there’s no better way to get out of your head than to see what others would have to say about a topic that you’ve written about (or you’re planning to write about).
Here are some of the places online where you can find fresh perspectives for your beauty blog:
- GrabMyEssay – a website where you can hire writers for any type of topic
- Freelancer – find beauty writing specialists that can add a new perspective to some of your topics
- WowGrade – a writing service site for outsourcing your post writing
- Upwork – a database of freelancers who can write according to your requirement and specifications
On all of these platforms, you can find writers that can work either credited (in the Author bio) or as ghostwriters (where you can present yourself as the writer of the piece).
6) Try Changing up the Format and Layout
If you want to switch things up, you can go to the actual surface of the text and not just change the words, but the way they appear to users. For example, it’s always advisable to separate your posts into paragraphs, so that it doesn’t look too chunky. Big pieces of texts that are not divided can discourage visitors from actually reading the text.
7) Follow Viral Content Formulae
It’s a fact that there are particular formulae to achieve viral success – after all, if you take a look at some of the most liked, shared and commented posts on social media, you will see that they often follow similar patterns.
For success on social media, a catchy headline is necessary to make sure users share your content and their friends actually click on it. However, always make sure that the title of the article actually embodies what it’s going to be about.
It’s also advisable to use emotion-triggering words in your title and throughout your content, because these types of words have the capacity to really resonate with readers. Always use the same pre-publishing check: would I click on this – would I read this – would I share this?
Even though you’re a content creator, you should always put yourself in the reader’s shoes when you’re about the post something. Think about the following things:
- Would I click on this?
- Would I like what’s written in this piece?
- Is this positive and uplifting?
- Would I learn anything new from this blog post?
If you see your beauty blog through your readers’ eyes, you will always get a very clear picture on whether what you are about to post is engaging enough.
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