All about how A.J. Brown’s Game-Time Read Inner Excellence Creates Amazon No. 1 Best-Seller.

January 14, 2025 – Jim Murphy’s Inner Excellence reached Amazon’s Best-Sellers list with help from Philadelphia Eagles star receiver A.J. Brown.

During Sunday’s Eagles-Packers game, Philadelphia Eagles star receiver A.J. Brown takes the time to read through Jim Murphy’s Inner Excellence. This act was caught on video and immediately went viral, spurring fans into looking up the self-help book. Soon, Inner Excellence skyrocketed to the best-sellers list on Amazon, reported AP News.

Jim Murphy Reacts to A.J. Brown’s Reading of Inner Excellence

AP News also reported on Jim Murphy’s response to his sudden success at the hand of A.J. Brown: “I was not expecting that. A real gift,” he said. “I just looked at Amazon last night and it got to No. 1, so that was a surprise. It had probably never been higher than probably 8 or 9,000. In the thousands, somewhere.”

CBS Philadelphia reached out to Jim Murphy and posted a short clip of their interview on their Instagram which shows the author’s appreciation for Brown.

@cbsphiladelphia Instagram

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Published by HOLR Magazine

Image Credit: @cbsphiladelphia Instagram, @1k_alwaysopen Instagram