August 5, 2026: Bella Hadid is celebrating a major fashion milestone. The supermodel has officially introduced herself as the newest face of ALO, sharing an emotional Instagram post about her longtime connection to the activewear brand and the team behind its latest campaign.
HOLR breaks down the story here.
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A Partnership Years in the Making
Announcing the collaboration on Instagram, Bella wrote:
“Newest @alo baby girl! Blessed to be the face of a brand I’ve been lovin, livin, and styling my looks with for over ten years now… Feels like family to work with such a beautiful team that truly has made me feel like family for so many years now.”
The model explained that the partnership feels especially meaningful because she has worn ALO for more than a decade, making the campaign a natural fit.
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Working With Close Friends
Bella also shared her appreciation for longtime collaborators Mert Alas and Marcus Piggott, writing that shooting with the celebrated photography duo always makes her happiest.
She closed the post with the message:
“Health is wealth baby! Love you all.”
Bella also acknowledged the creative team behind the campaign, including stylist Mimi Cuttrell, makeup artist Sam Visser, hairstylist Jawara, and nail artist Kim Truong, highlighting the collaborative effort behind the striking visuals.
Image Credit: Instagram @bellahadid
Fans Celebrate the New Campaign
Fans quickly filled the comments section with congratulations, calling the partnership a perfect match. Many noted Bella’s longstanding connection to the brand and praised the campaign’s clean, elevated aesthetic.
The announcement marks another major collaboration in Bella Hadid’s impressive fashion career, reinforcing her status as one of the industry’s most influential models while introducing a new chapter in her relationship with ALO.
HOLR has the latest news.
Image Credit: Instagram @bellahadid
FAQs
Why is Bella Hadid trending?
Bella Hadid is trending after announcing that she is the newest face of ALO.
What did Bella Hadid say about ALO?
She said she has loved and worn the brand for more than ten years and described working with the team as feeling like family.
Who photographed Bella Hadid’s ALO campaign?
The campaign was photographed by Mert Alas and Marcus Piggott.
What are the biggest stories trending online today? Read the latest here
Published by HOLR Magazine
Image Credit: Instagram @bellahadid