Gigi and Bella Hadid Star in Guest in Residence Fall Campaign

Gigi Hadid Welcomes Sister Bella to Guest in Residence for a Western-Inspired Fall Campaign

August 27, 2026: Gigi Hadid is bringing a little family energy to her latest fashion campaign, and this time, her younger sister Bella Hadid is joining the fun. The supermodel siblings star together in the new Fall 2026 campaign for Gigi’s knitwear label, Guest in Residence, with the pair embracing a full-on Western-inspired aesthetic.

Gigi shared her excitement on Instagram, calling Bella her “lil sissy” and describing her addition to the brand as a dream. For the campaign, Bella steps into the role of the “favorite superstar cowgirl,” giving the collection a playful edge that feels very much in line with the sisters’ individual fashion identities.

 

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Gigi and Bella Hadid Go Full Cowgirl

The campaign takes inspiration from the American West, with Gigi and Bella appearing in coordinated but distinctly different Western looks.

In the campaign teaser, the sisters face each other across a field while a Western-style soundtrack plays in the background. They appear to size each other up before reaching toward their holsters, turning the fashion campaign into a playful cowgirl showdown.

Gigi wears a red striped sweater with a matching red neck scarf, jeans and a black cowboy hat. Bella takes a slightly more rugged approach, wearing a red plaid shirt layered under a brown-and-red cardigan, dark denim, leather chaps, a Western belt and a brown cowboy hat.

The result is less traditional fashion campaign and more a mini Western starring two of fashion’s most recognizable sisters.

Bella Is the New Face of Guest in Residence

Bella’s appearance marks a new chapter for Guest in Residence, the cashmere-focused label Gigi founded in 2022.

The brand has grown from its original focus on cashmere into a broader wardrobe offering that includes sweaters, cardigans, pants, loungewear and accessories. Guest in Residence describes its approach as creating pieces designed to last beyond individual seasons and trends.

The brand’s latest campaign announcement introduced Bella with the playful message, “WE HAVE A GUEST IN THE WEST,” making it clear that the Fall 2026 collection would have a strong Western influence.

Gigi Says Working With Her Sister Is a Dream

For Gigi, having Bella involved is clearly more than simply casting another model for the campaign.

In her Instagram post, Gigi shared how grateful she was to have her sister join Guest in Residence, adding that seeing Bella in the collection was “the perfect sight.”

That personal connection gives the campaign an added layer. Gigi isn’t simply promoting a fashion label—she is bringing her sister into a project that she has built herself.

And considering both sisters have spent years working at the center of the fashion industry, their chemistry feels like a natural fit for the brand.

Guest in Residence Has a Personal Story Behind It

Gigi launched Guest in Residence with the idea of creating modern cashmere pieces inspired by the clothes and memories passed down through generations.

According to the brand, Gigi was inspired by secondhand cashmere sweaters her parents gave her when she moved to New York as a teenager. Those pieces became associated with travel, comfort and family memories, eventually helping shape the philosophy behind Guest in Residence.

That background makes Bella’s involvement particularly fitting.

The sisters have grown up in the fashion world together, and now they are bringing that shared history into Gigi’s own brand.

The Western Trend Is Having a Major Fashion Moment

The cowgirl styling also taps into the continued popularity of Western-inspired fashion.

Cowboy hats, denim, boots, leather details, plaid and Western belts have increasingly appeared in celebrity wardrobes and fashion editorials. Gigi herself has previously embraced the aesthetic, including during a 2025 Vogue shoot with Kendall Jenner that leaned heavily into a country-inspired mood.

For Guest in Residence, the Western direction offers an easy way to combine the brand’s cozy knitwear with more rugged styling.

Bella’s leather chaps and cowboy hat, paired with layered knitwear, are a particularly bold example of that contrast.

When Is the Guest in Residence Fall 2026 Collection Available?

The Fall 2026 collection officially launched on August 27, 2026, following a series of teasers from the brand earlier in the week.

The collection is available through the official Guest in Residence website and the brand’s stores.

For shoppers who want to recreate the sisters’ Western-inspired looks, the campaign offers plenty of inspiration for styling knitwear with denim, scarves, cowboy hats and statement accessories.

Guest in Residence Continues to Grow

Since launching in 2022, Guest in Residence has become one of the more recognizable celebrity-founded fashion labels, with Gigi remaining closely involved as its founder and creative director.

The brand’s official description emphasizes premium craftsmanship, cashmere and designs intended to remain wearable across seasons. Its product range has also expanded beyond traditional sweaters to include a wider selection of wardrobe staples.

Gigi’s own fashion background has clearly influenced the label. Rather than simply putting her name on a collection, she has positioned herself as an active creative force behind the brand.

A Sister Moment That Feels Personal

There is something particularly charming about seeing Gigi and Bella work together on a project that belongs to Gigi.

Both sisters have built major modeling careers, but this campaign gives them the opportunity to share the spotlight in a different way. Instead of appearing together simply for a red carpet or family photo, they are creating a complete fashion story around their relationship.

The cowgirl theme also allows them to have fun with their personalities, rather than making the campaign feel overly serious.

HOLR has the latest fashion and celebrity news, and Gigi and Bella’s Guest in Residence collaboration is a perfect example of how celebrity style and family moments can come together to create a campaign that feels both polished and personal.

With Bella officially joining the Fall 2026 campaign and the collection now available, fans can also shop the looks and bring a little of the sisters’ Western-inspired style into their own wardrobes.

FAQs

Are Gigi Hadid and Bella Hadid in the new Guest in Residence campaign?
Yes. Gigi and Bella Hadid star together in Guest in Residence’s Fall 2026 campaign, which features the sisters in Western-inspired looks.

What is Guest in Residence?
Guest in Residence is a knitwear and cashmere brand founded by Gigi Hadid in 2022. The label focuses on cashmere pieces and has expanded into sweaters, cardigans, pants, loungewear and accessories.

What is the theme of the Guest in Residence Fall 2026 campaign?
The campaign has a Western and cowgirl theme, with Gigi and Bella Hadid appearing in cowboy hats, denim, plaid, knitwear and other Western-inspired pieces.

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