Gigi Hadid Launches Guest in Residence Denim for Fall 2026
September 15, 2026: Gigi Hadid is expanding her fashion label, Guest in Residence, with a new denim collection for Fall 2026. The model and entrepreneur recently shared a closer look at the launch, wearing one of the brand’s new silhouettes alongside her sister Bella Hadid.
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Guest in Residence Enters the Denim World
Known primarily for its cashmere knitwear, Guest in Residence is taking a major step into denim with its first women’s jeans collection. Founded by Gigi Hadid in 2022, the label has built its identity around elevated everyday pieces, and denim appears to be a natural extension of that vision.
The Fall 2026 denim collection features four key styles: Traveler, Everyday, Weekender and Workday. Each silhouette is designed around a different part of everyday life, from relaxed travel looks to more structured workwear-inspired dressing.
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Gigi Hadid Wears the Workday Style
In her Instagram post, Hadid revealed that she is wearing the Workday style, while Bella is wearing the Traveler.
The Workday jean takes inspiration from classic carpenter pants, featuring details such as double-knee patches and a hammer loop. The Traveler, meanwhile, is designed as a high-waisted, wide-leg silhouette with a side-seam inset at the hem.
The two styles showcase the different directions of the collection while keeping the relaxed, lived-in feel that has become part of Guest in Residence’s aesthetic.
Denim Meets Gigi’s Signature Cashmere Style
For Hadid, the move into denim is particularly personal.
The model has previously described denim as a major part of her everyday wardrobe, alongside cashmere. That combination has also become closely connected to Guest in Residence’s overall identity.
The new collection was developed with denim designer Benjamin Talley Smith, with an emphasis on comfort, longevity and vintage-inspired washes. The jeans use fabrics sourced from mills in Turkey, including 100% cotton and cotton-lyocell options.
The collection’s washes range from lighter vintage-inspired shades to deeper blue and worn-in black, giving the pieces an intentionally familiar appearance.
Gigi and Bella Hadid Front the Fall Campaign
The denim launch also brings the Hadid sisters together for Guest in Residence’s Fall 2026 campaign.
Gigi and Bella star in a Western-inspired campaign photographed by Clara Balzary, with the imagery shot in Jackson Hole, Wyoming. The campaign combines denim, cashmere, cowboy hats and an outdoor setting to create a distinctly Western mood.
The campaign is also notable because it marks Bella’s first campaign for Guest in Residence.
The collection continues the label’s broader Fall 2026 theme, which draws on nature, Western influences, vintage patterns and lived-in textures.
The New Denim Collection Is Available Now
Guest in Residence’s Fall 2026 collection is now available through the brand’s online store and its physical locations in New York and Los Angeles.
The launch represents an important new chapter for Hadid’s label as it moves beyond its original cashmere-focused identity while maintaining the comfort-first approach that helped establish the brand.
With denim now joining its knitwear, Guest in Residence is positioning itself as more of a complete lifestyle wardrobe rather than solely a cashmere label.
HOLR has the latest fashion news, celebrity style updates and everything happening with Gigi Hadid and Guest in Residence.
FAQs
What is Guest in Residence’s new denim collection?
It is the brand’s first women’s denim collection for Fall 2026, featuring four main silhouettes: Traveler, Everyday, Weekender and Workday.
Which Guest in Residence jeans is Gigi Hadid wearing?
Gigi revealed that she is wearing the Workday style, while Bella Hadid is wearing the Traveler.
Who designed the Guest in Residence denim collection?
The collection was developed with denim designer Benjamin Talley Smith.
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Published by HOLR Magazine
Image Credit: Instagram @gigihadid