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BYOB is so last year!

We know Dry January can be tough – particularly for those who feel like they don’t have alternative beverage options to enjoy. Enter, Little Victory!

This Dry January, we’re telling everyone (of legal age) to BYLV- Bring Your Own Little Victory- because BYOB is so last year. Little Victory offers delicious sparkling cannabis-infused beverages to toast to life’s little victories, which means you can swap out alcohol for these non-alcoholic drinks and still say ‘cheers’ with your friends.

With three sparkling beverages to choose from: Dark Cherry, Blood Orange, and Lemonade, these cannabis beverages are a must-try – whether you’re doing Dry January or not. Not only do they taste great, but you can feel good about making the swap during your new year re-set, as Little Victory beverages are low-calorie, crafted with real juice and don’t contain any artificial flavours. They’re also low dose, with equal parts (2.5mg) THC and CBD, and designed to have a consistent cannabis experience every time (we always recommend starting low and sipping slow!). And of course, one of our favourite parts about cannabis beverages: being able to enjoy a great night out with friends AND still having a great morning the next day.

But we’re not the only ones who are loving cannabis beverages. In fact, a previous study conducted by Truss Beverages reported that 1 in 4 consumers see CIB as an alternative to alcohol[1].

For those new to the world of cannabis beverages, Little Victory is an innovative brand that has been making waves in the industry – even winning two awards: Best New Product[2] and a Kind[3] magazine award (the largest consumer-facing cannabis awards in Canada) for Best Cannabis Beverage. And for those who may be curious to try them, remember that everyone’s experience is personal to them. However, unlike other cannabis formats, beverages offer a controlled dosage for a consistent cannabis experience, with an onset time that can be as little as just 15 mins after consumption.*


With Dry January in full swing, if you are interested in cannabis beverages and are of legal age there’s never been a better time to BYLV. So, check out the Little Victory beverages online or visit your local cannabis retailer.

*Disclaimer: Approximately 15-20 minutes, this may vary based on weight, frequency of cannabis use and recent food intake. Search online for “Health Canada Consumer Information Cannabis” to learn more.”

[1]Truss Market Tracker, Wave 5 2021

[2] Best New Product for Cannabis Infused Beverage in a 2021 BrandSpark® survey

[3] 2020 Kind Magazine Awards, based on a survey of 150+ Canadian budtenders

Published by HOLR Magazine.