Say hello to the latest from goop- the brand’s exclusive cookware line!

Ever since goop’s inception in 2008, food has been a fundamental part of the brand, anchored by a core belief that clean, nutrient-dense, delicious foods lead to greater well-being. Enter, the latest launch from the brand, goop cookware. The newest goop launch is an extension of that initial philosophy, in which an amalgamation of elegant design and non-toxic materials come together in a fashionable line of cookware developed to elevate any kitchen space. 

Founder Gwenyth Paltrow founded goop in 2008 from her kitchen, so the brand’s newest launch is extremely fitting! goop has become a prominent platform involving all things food and wellness since the first newsletter sent in 2008, and this new endeavor is truly a full-circle moment for the brand.

goop cookware features your new kitchen staples. goop cookware utilizes GreenPan’s strong Thermolon Mineral Pro Coating to safeguard you and your kitchen from PFAS, PFOA, lead, and Cadmium, all the while reducing environmental impact. Designed in a creamy ecru with gold finishings, the goop cookware 10-Piece Cookware ($300) set includes 8” Open Frypan, 11” Open Frypan, 2qt Covered Saucepan, 3qt Covered Saucepan, 5qt Covered Casserole, 3qt Covered Sauté Pan. You can also purchase the following items which are sold separately: 10″ and 12″ Fry Pan Set (2 fry pans for $100), 5qt Covered Casserole ($150), Oval Roaster ($150). 

We love that the collection contains features such as stay-cool handles as well as non-stick coatings. Each piece is also made with upcycled stainless steel and aluminum. As outlined on the website, the pans also resist damage. 

The items in the cookware collection will perfectly complement any kitchen because they are designed to elevate any space. By combining functionality and fashion, goop has developed a line of cookware that not only performs but also looks great being on display. 

With the holidays coming up, the goop cookware launch also makes for the perfect gift! Spoil your loved ones with premium kitchen cookware that they can enjoy using for years to come. Ideal as kitchen décor or for cooking and preparing food in, this lineup is truly a chef’s dream.

Time to elevate your kitchen with the newest in cookware! Looking to shop the latest line? The collection is available exclusively at now. Happy shopping! 

Published by HOLR Magazine.