FENDI presents its new Advertising Campaign shot by British photographer Nick Knight in his London  Studio – sometimes it’s beneath the prettiest façades that the deepest truths lie.  

Through the FENDI Women’s Fall/Winter 2020-2021Collection, Silvia Venturini Fendi delves into the dual personalities of la donna FENDI, charting the idiosyncrasies of her potent femininity reflected on models  Anok Yal, Maggie Chen, and Yasmine Le Bon. 

The subversive concept of ‘soft power’ emerges – from the boudoir to the boardroom, an expression of all things ladylike charged with emotion and ritual. Polarities of colour and texture prescribe smooth concrete greys and warm neutrals against a flush of pastels and a sunny FENDI yellow. Structure and softness dominate, asserting an illicit balance between strict austerity and sensuous abandon.  

The new Peekaboo ISeeU opens in a deep ‘smile’ to reveal interchangeable inside pockets in smooth leather and precious skins. The Peekaboo ISeeU East-West appears with beaded tassels while the iconic Baguette bag is in handknit wool.  


Photographer and video: Nick Knight 

Model: Anok Yai 

Model: Maggie Chen 

Model: Yasmine Le Bon 

Stylist: Chaos Fashion 

Hair: Sam McKnight 

Make-Up: Val Garland 

Location: London