Fresh is thrilled to introduce the brand’s first-ever mask for sensitive skin: Floral Recovery Calming Mask!
This daily overnight mask has been tested by dermatologists for sensitive skin and is clinically proven to help recover from visible signs of discomfort such as redness, uneven tone, and rough texture. The result is a smooth, more even-toned complexion when you wake.
The stress of today’s “always-on” lifestyle-in conjunction with changes in climate, sun exposure, and lack of sleep can cause the skin to experience signs of sensitivity regardless of skin type or tone. Sensitive skin can be characterized by unpleasant sensations such as tingling, tightness, stinging, or even burning. This led us to search for natural ingredients with calming benefits. So why flowers? “I’ve always been inspired by the natural power of flowers and wanted to put them on my face since the launch of Rose Face Mask in 2001,” says fresh founder Lev. “We selected four flowers-passionflower, cornflower, peony, cherry blossom-for their ability to soothe and help with visible redness, even on sensitive skin.”
In addition to a blend of floral extracts, Floral Recovery Calming Mask is infused with vitamin C and squalane to brighten and smooth texture. We tested the mask on a panel of sensitive skin users who applied the product every night for 28 days. The results were clear: Collectively, 32 subjects saw a 53% reduction in visible redness, a 36% improvement in skin tone, and a 42% increase in a smoother texture.* With a faint floral essence, the daily mask envelops skin with a cocooning experience and is a great addition to your rotation of masks.
Fresh
Floral Recovery Calming Mask is inspired by the natural power of flowers as mentioned by the co-founder of Fresh as she said “I’ve always been inspired by the natural power of flowers and wanted to put them on my face since the launch of Rose Face Mask in 2001. To capture their benefits in a calming mask, we selected four flowers-passionflower, cornflower, peony, cherry blossom-for their ability to soothe and help with visible redness, even on sensitive skin. The result is a beautifully smooth, more even-toned complexion.”
To use, smooth an even layer on the face and leave on overnight. Looking for immediate relief during the day? Apply and let it sit for 5-10 minutes, then gently massage in excess.
The Routine
- Cleanse: Soy Face Cleanser
- Gently cleanse & remove makeup-even mascara
- Treat: Kombucha Facial Treatment Essence
- Protect from pollution & boost luminosity
- Mask: Floral Recovery Calming Mask
The mask gives you keeps you calm, reduces visible redness & even skin tone at night.
The Floral Recovery Calming Mask is available on Sephora starting Tuesday, December 14th for $89
Since 1991, Fresh has created products that are safe, effective, and sensorial. That’s a promise we will always keep-with no compromises.
To learn more about the fresh promise, please visit fresh.com.
Published on HOLR Magazine.