Hershey Canada wants to make more women visible with limited-edition chocolate bar designs in celebration of the women who help shape their communities and International Women’s Day.
In highlighting and celebrating this year’s International Women’s Day, Hershey Canada officially launched the brand’s #HerForShe campaign- in partnership with Girl Up– to promote a global conversation and make more women visible by spotlighting the communities they serve. The #HerSHE campaign originated in Brazil in 2020 and will come to life in six additional international markets this year to bring visibility to women across the globe.
Earlier this month, Hershey released a collection of limited-edition, not-for-sale chocolate bar designs by Toronto artist Gosia Komorski that were created to celebrate five women who have impacted their communities: Marion Willis, Founder, and Executive Director, St. Boniface Street Links and Morberg House; sustainable fashion designer Natalya Amres; Fitriya Mohamed, Founder, and Executive Director, Muslim Women’s Summer Basketball League; Trans /Activist Yasmeen Persad; and Erica Jacobs, Founder of 100% Skate Club.
The bars are a celebration of Canadian women’s achievements, strengths, and potential, and will be amplified by accompanying video spots.
“Like the words, HER and SHE, the accomplishments of women have gone unnoticed for far too long,” says Brittany Chopra, Senior Marketing Manager at Hershey Canada. “This is why Hershey is starting a global movement to make the accomplishments of more women visible.”
The collaboration between Hershey and Girl Up will help to bring awareness and recognition to the women who have made a difference in their communities, and a $20,000 donation will serve to support the advancements of girls’ skills, rights, and opportunities to be leaders. This partnership relays a powerful message to help amplify these women’s important stories.
“By highlighting diverse role models, the Her For She campaign is doing something crucial for our next generation: it’s proving that incredible women aren’t the exception, they’re the norm,” says Girl Up representative Kiana Mokrian.
To spark a global movement, Hershey and Girl up want to make even more women visible and are inviting Canadians to shout out and share stories of women who are changing their communities using #HERFORSHE.
Published by HOLR Magazine.