Peloton takes pride in its music-led classes and partnerships with artists, blending the power of music and fitness to bring an unparalleled experience to Members.
PHOTOCREDIT: Alexandra Gavillet
The brand is always looking for programming opportunities that can elevate cultural moments. On March 29, Peloton will announce Peloton Verzuz, its latest music collaboration with the cultural phenomenon Verzuz, the wildly popular ‘face-off’ musical platform created by disruptive producers Swizz Beatz and Timbaland. The original Verzuz series was born after COVID-19 stay-at-home orders shut down clubs and music halls, leading music lovers to look for activities to entertain themselves online.
Expanding upon Peloton’s Artist Series – which features direct collaborations from some of the most popular (and requested) artists – this endeavour is like nothing that Peloton has ever done before, and the collaboration is a true celebration of fitness, music and fandom. The Peloton Verzuz experience celebrates the iconic music of two legendary artists, in one friendly competition, across multiple disciplines. Peloton Verzuz will come to life during Peloton’s motivational classes taught by its best-in-class instructors available via the Peloton Bike, Tread or App which offers a 30-day free trial to new members.
To kick-off the series and honour Women’s History Month, the first Peloton Verzuz classes will be Brandy vs. Monica, pairing two epic artists’ legendary tracks in an empowering musical celebration. In the Verzuz spirit of friendly rivalry, Peloton Members will be able to use the Tag function during classes to decide whether they’re on team #VerzuzBrandy or #VerzuzMonica. Following Brandy vs. Monica, the next matchup will be Swizz Beatz vs. Timbaland. Be sure to check out Round One starting March 29:
- Brandy vs. Monica Run with Rebecca Kennedy 3/29 at 7 PM ET
- Brandy vs. Monica Two for One Ride with Cody Rigsby and Emma Lovewell 3/31 at 7:30 PM ET
- Brandy vs. Monica Full Body Strength with Adrian Williams 4/1 at 12 PM ET