The brand’s first-ever California wine, produced in collaboration with Entertainment Icon Snoop Dogg.
On March 1st, Australian wine brand 19 Crimes officially brought Cali Red, a collaboration with Snoop Dogg, in-store at the LCBO. Cali Red is part of a multi-year partnership between the iconic entertainer and 19 Crimes, and this wine is the first-ever California blend from the Australian winemaker. After a successful launch in BC and Alberta, and an exclusive online release through the LCBO.com, Cali Red is now available on shelves at LCBO locations across Ontario.
“Snoop Dogg, an entertainment and California icon, is the perfect partner for 19 Crimes Cali Red,” says John Wardley, TWE Marketing Vice President, Americas. “He embodies the true spirit of 19 Crimes: rule-breaking, culture-creating and overcoming adversity. We are incredibly excited to partner with Snoop, and to be bringing this latest addition to the 19 Crimes family to Canada.”
Wondering what this iconic blend will taste like? Cali Red is a red blend – 65% Petite Syrah, 30% Zinfandel and 5% Merlot – that has been aged in American oak, and it contains rich vanilla and chocolate notes and hints of smoke. Basically, it’s delicious!
“I’ve been a fan of this wine, and I’m excited to unveil my ‘Cali Red’ and share the experience with all my fans,” stated Snoop Dogg. “It’s one of the most successful brands in the market, so I’m more than eager to bring this collaboration to the world!”
In celebration of the launch, Cali Red has commissioned local Toronto artist, Jordan Sook to create a 7ft tall sculpture of Snoop Dogg that will be installed at LCBO’s Toronto flagship store at 49 Spadina Ave. Sook’s Snoop-inspired homage features a larger-than-life-sized statue of the iconic entertainer standing atop more than 400 Cali Red wine corks. The piece is painted in matte black, to mimic the beautiful finish of the Cali Red wine bottles.
Check out the iconic collaboration in-store at the LCBO starting March 1.