Sweethearts Situationships what are they and why are they going viral?
Sweethearts Situationships
According to this TikTok video posted by user @shwinnabego, Sweethearts Candy is “pulling off some very clever marketing right now” and just made a viral video about the latest Sweethearts Situaitonships.
Image Credit: @shwinnabego TikTok
Sweethearts Candy
Supposedly, the brand is taking their misprinted candies and selling them as a line called “Situationships” with “messages as blurry as your relationship.”
Here is the original video posted by user @sweetheartcandies on TikTok which has already garnered over 1.5 million views to date. People love this pre-Valentine’s Day marketing concept because the brand has only packaged “their blurriest” of their candy, which are “perfect” for your “undefined relationships.”
Image Credit: @sweetheartscandies TikTok
As well, the brand took it a step further by posting a new video here claiming that these candies are perfect for anybody out there in a blurry relationship- including top celebs such as Kylie Jenner and Timothee Chalamet, as well as Olivia Jade and Jacob Elordi! Again, people are loving the bold statement the brand is making.
Image Credit: @sweetheartscandies TikTok
You can check out Sweethearts Sitautionships here!
Published by HOLR Magazine.